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Golden promotion days boost sales in Hanoi

A golden promotion weekend held on November 16-17 tripled the number of customers at supermarkets and shopping centres in Hanoi, bringing a sudden increase in revenue to enterprises.
A golden promotion weekend held on November 16-17 tripled the number ofcustomers at supermarkets and shopping centres in Hanoi, bringing asudden increase in revenue to enterprises.

OnNovember 16 alone, sales at the three golden sales points greatlycontributed to the over 30 billion VND (1.4 million USD) revenue of theHC electronic and telecom stores system, according to HC MarketingDirector Nguyen Hong Tien.

Since early November, HCstores have earned nearly 190 billion VND (9 million USD) in turnover, asharp increase over the previous months.

Thanks tothe promotion events, customers to the Pico mall increased 75 percent,bringing 20 billion VND (950,000 USD) to the owner, over two times morethan on other Saturdays. The figure for the final promotion day isexpected to further increase, said Pico’s Marketing Department DirectorNguyen Quang Duc.

The company has prepared a broad selection of products to better serve the customer during the promotion month, Duc said.

Other general supermarkets also witnessed a significant increase in the number of shoppers.

During the two days of promotion, customers at Big C Thang Longenjoyed up to 49 percent discounts on a variety of products includinghousehold utensils, kitchen aids and electronic products.

During this year’s promotion month, Hanoi has organised 25 goldensales points at general supermarkets and large trading centres.

It offers the capital city’s shoppers a good chance to buy high quality products at reasonable prices.

Businesses also have an opportunity to resume and maintain the numberof customers, which has fallen significantly due to the economicdownturns.-VNA

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