Golf legend, NutiFood ink deal to popularise Vietnamese coffee
The NutiFood Nutrition Food JSC and golf legend Greg Norman – Tourism Ambassador of Vietnam for 2018-2021 – inked a cooperation deal on March 20 to popularise Vietnamese coffee to the world.
Golf legend Greg Norman - Tourism Ambassador of Vietnam for 2018-2021 - speaks at the MoU signing ceremony in HCM City on March 20 (Photo: VNA)
HCM City (VNA) – The NutiFood Nutrition Food JSC and golf legend Greg Norman –Tourism Ambassador of Vietnam for 2018-2021 – inked a cooperation deal on March20 to popularise Vietnamese coffee to the world.
Under the memorandum of understanding, the twosides will set up a joint venture named Greg Norman NutiFood based in New York.
The Vietnamese firm will be in charge ofresearching, producing and distributing coffee products, while Norman willprovide the copyright and licenses for this joint venture to use his brand,images and “The Great White Shark” logo on NutiFood’s coffee products.
This joint venture will also open Greg NormanNutiCafé coffee chains in Vietnam and other Asian countries first beforeexpanding to the US.
It aims to make use of NutiFood’s research andproduction strengths along with Norman’s international prestige to helpVietnamese coffee, especially iced milk coffee, stretch its reach to the world.
At the signing ceremony in Ho Chi Minh City, theAustralian golfer said he is proud to have his name and logo on the company’sproducts, adding that he will bring the Vietnamese drink to coffee loversaround the world.-VNA
The global coffee market is estimated at some 500 billion USD per year. However, Vietnam’s coffee exports only reached 3.5 billion last year, a very small proportion of the market
The domestic agricultural sector is working to raise the quality and value of Vietnamese coffee given that coffee export turnover has yet to match the volume.
Legendary golfer Greg Norman, who was appointed as Tourism Ambassador of Vietnam for 2018-2021, has promised to promote Vietnamese coffee to the world.
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Golf legend Greg Norman - Tourism Ambassador of Vietnam for 2018-2021 - speaks at the MoU signing ceremony in HCM City on March 20 (Photo: VNA) 
