2009 was a busy year for franchiseswith more and more well-known global brand names appearing in Vietnam’smarket as well as Vietnamese trademarks springing up in foreignmarkets.
To date, 39 overseas companies, mostly fromthe US , UK , Canada , Switzerland , Italy and Australia, doing in thefields of fast food, restaurant, and fashion, have been licensed to dofranchise deals in Vietnam, according to the Ministry of Industry andTrade (MoIT).
They include the joint US-UK company Hard Rock International which hasfranchised off the Hard Rock Cafe to the Viet Thai InternationalCompany (VTI), investor in Highland Cafe outlets in Vietnam and Japan’s Family Mart, which has linked up with the Phu Thai group in Ho ChiMinh City to develop a distribution system for Japanese goods.
This year also witnessed the successful franchising of three Vietnameseenterprises in overseas markets, namely Fashion T&T, Pho 24 andCafe Bobby Brewers.
Businesses, especially those who want to expand their trademarks,choose franchising as it helps them to save on costs, minimise risk andshare the management burden, reported Pham Dinh Thuong from the MoIT’sLegal Division.
It is also a suitable and effective way of enterprises consolidatingtheir domestic market share and entering overseas markets gradually, headded.
Pho 24 is a successful example of the franchise business, as six yearsafter it was first started up, it has seen a total of 70 franchisedrestaurants set up, both in and out of the country.
Recently, it opened its first restaurant in Hong Kong and a second in the Republic of Korea.
The company expects to set up more shops in Japan and the US in 2010.
At present, there are around 70 franchising networks operating inVietnam, mainly Malaysia’s Parkson, Germany’s Metro and the US’s CBRE,Dilmah and KFC. Several other Vietnamese businesses will soon jointhese networks, such as Trung Nguyen Coffee, Kinh Do Bakery, AQSilk and 24-Seven.
To date, 39 overseas companies, mostly fromthe US , UK , Canada , Switzerland , Italy and Australia, doing in thefields of fast food, restaurant, and fashion, have been licensed to dofranchise deals in Vietnam, according to the Ministry of Industry andTrade (MoIT).
They include the joint US-UK company Hard Rock International which hasfranchised off the Hard Rock Cafe to the Viet Thai InternationalCompany (VTI), investor in Highland Cafe outlets in Vietnam and Japan’s Family Mart, which has linked up with the Phu Thai group in Ho ChiMinh City to develop a distribution system for Japanese goods.
This year also witnessed the successful franchising of three Vietnameseenterprises in overseas markets, namely Fashion T&T, Pho 24 andCafe Bobby Brewers.
Businesses, especially those who want to expand their trademarks,choose franchising as it helps them to save on costs, minimise risk andshare the management burden, reported Pham Dinh Thuong from the MoIT’sLegal Division.
It is also a suitable and effective way of enterprises consolidatingtheir domestic market share and entering overseas markets gradually, headded.
Pho 24 is a successful example of the franchise business, as six yearsafter it was first started up, it has seen a total of 70 franchisedrestaurants set up, both in and out of the country.
Recently, it opened its first restaurant in Hong Kong and a second in the Republic of Korea.
The company expects to set up more shops in Japan and the US in 2010.
At present, there are around 70 franchising networks operating inVietnam, mainly Malaysia’s Parkson, Germany’s Metro and the US’s CBRE,Dilmah and KFC. Several other Vietnamese businesses will soon jointhese networks, such as Trung Nguyen Coffee, Kinh Do Bakery, AQSilk and 24-Seven.
