HaNoi Midnight Sale 2023 draws over 2.4 million shoppers
HaNoi Midnight Sale, a large-scale concentrated promotion event that took place in the capital city from November 24-25, attracted about 2.4 million shoppers who enjoyed more than 3,000 promotion programmes worth over 25 trillion VND (1.03 billion USD), up 20% over last year’s edition.
Hanoi (VNA) – HaNoi Midnight Sale, alarge-scale concentrated promotion event that took place in the capital city fromNovember 24-25, attracted about 2.4 million shoppers who enjoyed more than 3,000promotion programmes worth over 25 trillion VND (1.03 billion USD), up 20% overlast year’s edition.
This year, it drew about 200 businesses,trade centres and producers, and fashion brands. There were over 10 million visits tothe online shopping website.
A highlight of the event is a flash sale display area at BigC Thang Long supermarket with the participation of nearly 20 brands offering discout of up to 70%.
A representative from Big C stated that the supermarket experienced asignificant spike in visits, almost 230% higher than on other days of the week.Online shopping through the Zalo app also doubled. Key discounted itemssuch as groceries, fresh produce, fast-moving consumer goods and non-food itemswere in high demand.
The Winmart chain also reported a 140% increase in sales andvisits compared to other days of the week.
Japan's AEON reported that sales and foot traffic at AEONMall Ha Dong and AEON Mall Long Bien malls increased by nearly 200% during thethree-day event. The website and mobile app traffic for shopping also nearlytripled compared to regular weekdays.
According to a representative from the BRGMart supermarketchain, they saw a sale increase of over 130%. BRG's shopping website sawapproximately double the usual shopping traffic.
The HaNoi Midnight Sale event concluded the Hanoi concentrated promotion programme,which took place in May, July and November, with more than 2,000 outletsengaging all economic sectors, aiming to stimulate consumption, reduceinventories, and contribute to promote Hanoi’s economic growth./.
“Hanoi Promotion Month 2023', the largest promotion event of Hanoi, will begin on October 27, offering an entire month of big discounts, some even reaching 100%.
Although e-commerce has facilitated the consumption of products, there are still many others that have not yet access to this modern business platform, especially for those from ethnic and mountainous areas, heard a seminar in Hanoi on October 16.
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Shoppers at AEON Mall (Photo: VNA) 
