Hanoi’s tourism has seen positive signs after COVID-19 outbreaks have taken its toll on the sector for more than two years, as new products built in the recent past have given a boost to the domestic tourism market since late 2021.
Tourists board a hop-on hop-off that passes by Ho Chi Minh Mausoleum in Hanoi. (Photo: VNA)
Hanoi (VNA) – ♋Hanoi’s tourism has seen positive signs after COVID-19 outbreaks have taken its toll on the sector for more than two years, as new products built in the recent past have given a boost to the domestic tourism market since late 2021.
Companies have bolstered travel tours during Tet (Lunar New Year), the largest and longest traditional festival of Vietnamese people. They are devising programmes that make tourists be at ease in the new normal, said Director of Hanoitourist Company and President of the Hanoi Travel Association Phung Quang Thang. In addition to the launch of numerous promotions and discounts, travel agents have taken the initiative in seeking new markets and stood ready to resume outbound tours. A panoply of tourist destinations in the capital city also work to enhance visitors’ experiences while ensuring safety amid the ongoing pandemic. Duong Lam ancient village in particular is holding an event to re-enact Tet festival in the past with activities of making chung (square glutinous rice) cake and traditional candies. With rosy prospects for socio-economic development this year, the municipal Department of Tourism has built a plan for tourism recovery and development for 2022-2023, with a focus on the domestic market. It will pay heed to serving foreign holidaymakers in line with a roadmap to restart international tourism activities. Hanoi aims to welcome 9-10 million visitors, including 1.2-2 million foreigners in the period, raking in about 27-35 trillion VND. To realise the targets, tour operators are advised to strengthen linkages to promote unique tourism products of Hanoi, and foster sport and health care tourism, as Vietnam is scheduled to host the 31st Southeast Asian Games (SEA Games 31) later this year. The city’s tourism sector need to grasp current trends as well as bolster ‘no-touch’ tourism and pay attention to human resources training in the field, said Director General of the Vietnam National Administration of Tourism Nguyen Trung Khanh./.
Hanoi plans to allow accommodations, tourist destinations as well as travel and transport firms to resume operation starting October amid the easing COVID-19 situation.
The capital city has developed a series of tourism products based on its historical and cultural values in line with the current flexible and safe adaptation to the COVID-19 pandemic.
A conference was held in Hanoi on December 17 to connect tourism between Hanoi and other localities under the theme "Establishing safe tourism corridor in Hanoi and localities".
The number of visitors increased by 4.1% compared to the same period last year, while total tourism revenue surged by 48.8%, or nearly 88% of the year’s target.
“There is no more atmospheric way to haul into Vietnam’s twin metropolises as this train rattles through historic cities and swooshes beside spectacular coastlines,” according to Lonely Planet.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Tourists board a hop-on hop-off that passes by Ho Chi Minh Mausoleum in Hanoi. (Photo: VNA) 
