Ho Chi Minh City, the largest economic hub in the south, has great potential to become the leading destination of Meeting Incentive Conference Event (MICE) tourism in Southeast Asia, experts said.
An outdoor activity in a MICE tourism. (Photo: VNA)
Ho Chi Minh City, the largest economic hub in the south, has great potential to become the leading destination of Meeting Incentive Conference Event (MICE) tourism in Southeast Asia, experts said at a conference held by the American Chamber of Commerce (AmCham) in the city on September 9.
At the event, Executive Director of AmCham Vietnam in Ho Chi Minh City Herb Cochran highlighted that tourism is billed as a key economic sector in Vietnam, underscoring that public-private partnerships will open the door for both domestic and foreign enterprises to invest in the sector, helping promote sustainable tourism development.
He added that the Amcham Vietnam enterprise community operating in tourism, aviation and payment services is seeking opportunities to invest in Vietnamese tourism and especially MICE tourism.
According to statistics from the Vietnam National Administration of Tourism (VNAT), MICE tourism brings benefits four to fivefold higher than other forms, as that variety of travellers tend to spend more than those on regular tours.
Being part of the world’s biggest industry, MICE tourism has acted as catalyst for the development of provinces and cities in Singapore, Malaysia and Thailand, making them become centres of “the meeting industry” in Asia.
In a bid to tap the potentials for MICE tourism in Ho Chi Minh City, there should be long-term strategies, said Dr. Nguyen Duc Tri from the University of Economics in Ho Chi Minh City, stressing that programmes for MICE tourism dissemination must focus on particular consumer segmentation where high-ranking customers are prioritised.-VNA
Promoting Vietnam as an attractive Meeting, Incentive, Convention, and Exhibition (MICE) destination will be a key factor in developing the nation's tourism sector, said director of Hoa Binh Tourist and Convention Company Nguyen Khac Huyen.
Vietnam has many advantages to develop MICE (Meetings, incentives, conferences/conventions, and exhibitions/ events) tourism, however the potential of this type of tourism has yet to be recognised.
According to Mastercard data, Vietnam has recorded a remarkable 92% compound annual growth rate (CAGR) in contactless transaction volume from Q4 2022 to Q4 2024.
Tuan expressed his confidence that LH, with its expertise and experience, would swiftly implement the urban area project, contributing to a modern urban landscape for the province.
With its strategic location, abundant workforce, and modern infrastructure, Vietnam holds significant potential to become a leading centre for power and electronics production in the region and the world.
The renewable energy workforce training and development centre, invested by Germany's GEO Group, is expected to be a cornerstone in shaping Binh Dinh as a renewable energy and innovation hub in central Vietnam, meeting the growing demand for skilled technical personnel in offshore wind, solar farms, and green hydrogen projects.
A notable trend is the shift toward satellite regions. With land scarcity and soaring prices in Ho Chi Minh City and Hanoi, investors are eyeing provinces like Hung Yen, Bac Ninh, and Hai Phong, which are benefiting from improved technical infrastructure and transport connectivity.
To further strengthen private-sector innovation, Bac Ninh plans to accelerate administrative reforms, build a digital, service-oriented government, and develop an integrated innovation ecosystem that connects businesses with domestic and international institutions, universities, and experts.
The participation of H&M, one of the world's largest fashion corporations, in Vietnam International Sourcing 2025 in Ho Chi Minh City in early September is considered a special highlight, opening up many cooperation opportunities for Vietnamese businesses in the fashion, textiles and sustainable supply chains.
This latest order builds on a previous agreement signed at the Singapore Airshow last year for 40 engines, bringing the total number of Trent 7000 engines ordered by the airline to 80.
Minister of Industry and Trade Nguyen Hong Dien acknowledged that despite concerted efforts by ministries and local authorities in combating fake and substandard goods, the situation remains highly complicated, attributing the persistent challenges to high profits luring numerous participants, increasingly sophisticated violations, limited resources within enforcement agencies.
The group also placed among the Top 5 energy companies in Southeast Asia and secured the top spot among the largest Vietnamese enterprises featured on the list.
The zone will cover 1,881 ha, comprising functional areas for production, logistics, trade and services, digital technology industry, information technology, and innovation.
Dung underlined several key objectives, including a comprehensive review of the legal framework governing SOEs, and called for updates that reflect international standards and support modern, transparent governance.
While the US market has become more difficult to access due to new tax policies, Australia could play the role of a trade cushion, helping to reduce shocks and maintain export momentum for Vietnam's shrimp industry.
Vietnam Cycle Expo 2025 will coincide with the Vietnam Sport Show 2025, an international exhibition on sports and outdoor entertainment, expected to attract more than 20,000 visitors in the three-day event.
Despite global economic uncertainties, Binh Duong has maintained strong momentum in both exports and industrial production during the first half of 2025.
An outdoor activity in a MICE tourism. (Photo: VNA)
