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High-end properties attract buyers

After focusing on low-end projects in previous years, the property market has witnessed the return of high-end projects with high rates of sales from the third quarter of 2014.
After focusing on low-end projects in previous years, the propertymarket has witnessed the return of high-end projects with high rates ofsales from the third quarter of 2014.

At the openingof Vinhomes, a high-end apartment project on Nguyen Chi Thanh street,Hanoi, at the beginning of this month, more than 250 units or 70 percentof the total number were successfully sold at prices reportedly rangingfrom 3 billion VND (141,500 USD) to 10 billion VND (471,500 USD) perunit.

Units of Little Vietnam, a project replicatingthe old architectural features of Hanoi and Hoi An in Quang Ninhprovince's Ha Long Marina Urban Area, were also sold out three hoursafter opening last September.

Syrena Vietnam, theproject investor, said the large number of interested buyers compelledit to organise a draw to decide who would have the right to purchase.

Other property projects likewise reported successfulsales in the third quarter of this year such as Starcity, Diamond FlowerTower and Dolphin Plaza.

Previously, property expertDang Hung Vo said there were still opportunities in the high-end segmentof Vietnam's property market, although high inventories remained aproblem in this segment.

He revealed that it wasimportant that investors knew how to make their projects attractive tobuyers and stressed the importance of profits, living environment andconveniences.

Amid worries over the return of aproperty fever similar to that of 2009, an expert said this was a goodtime to put property projects on sale because property was becoming anattractive investment channel amid the decline of world gold prices to afour-year low and the reduction by the State Bank of Vietnam of depositinterest rates.

Quarterly market reports of severalproperty companies noted that many buyers have returned to the realestate market as investors or speculators. The participation ofspeculators and end-users has so far helped the property market seeimprovements in the third quarter.

Vietnamnet onlinenewspaper quoted Vu Cuong Quyet, general director of the GreenlandService and Real Estate Joint Stock Company, as saying that the market,boosted by rising demand, would remain on a positive trend in the lastquarter of this year.

In the long-term, he added,property market recovery would depend on macro-economic recovery. At arecent seminar on the property market, Quyet said the macro-economicsituation had witnessed improvements, with falling bad debts and stablestock and financial markets.-VNA

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