The branded residence market is gaining a stronger foothold in the Vietnamese market with potential to further develop, shaping the lifestyle of the country’s elite, according to experts.
HCM City (VNA) 🅰– The branded residence market is gaining a stronger foothold in the Vietnamese market with potential to further develop, shaping the lifestyle of the country’s elite, according to experts.
Duong Thuy Dung, Senior Director of CBRE Vietnam, noted that the first branded residence projects were developed 20 years ago in association with hotel management brands and motivated by the existing tourism market.
However, the situation is gradually changing as the business class, merchants and billionaires thrive in both quantity and quality, leading to increasing demand for luxury products.
Recognising these opportunities, luxury brands have joined the fray that led to the birth of branded residences. Worldwide, the supply of lifestyle luxury real estate accounts for about 15-20% of the total luxury real estate, she said.
ꦇ She noted that in Vietnam, branded residence projects only appeared in 2021, but according to CBRE's statistics, this model has overwhelmed the world real estate market with a proportion of over 60%.
Illustrative image (Source: VNA)
Wealth-X, an US organisation specialising in wealth research, the number of rich people with net assets from 1-30 million USD in Vietnam is forecast to grow about 10.1% in the 2018 - 2023 period, putting Vietnam in the top five countries with the fastest growth rate in the world.
In 2021, Vietnam saw the first luxury real estate projects in the ultra-luxury segment selling for over 12,000 USD per sq.m. The Grand Marina Saigon and The Grand Hanoi have an average price of 14,700 USD and 25,000 USD per sq.m, respectively, with 70% of the apartments sold.
According to Dung, lifestyle branded real estate is not only seen as an asset but also a measure of the owner's class. The appeal of lifestyle branded residences comes from connectivity with luxury brands and sustainable value. This type meets the needs of the elite - those who have the need to affirm their class and own branded items, and are interested in lifestyle and living experience.
🐻 CBRE forecasts that the trend of this type of real estate will develop strongly, especially in Vietnam, driven by the growth of the super-rich and the development of the luxury goods market./.
The luxury real estate model that includes a marina with high-class facilities has become a symbol of the life of the upper class for years. Many developed countries over the world have made their mark with this special model such as the Marina City in the US, Dubai Marina in the United Arab Emirates (UAE), and Marina Bay Sands in Singapore.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
Illustrative image (Source: Vinhomesland.vn)
Illustrative image (Source: VNA)
