As many as 18 Italian food and beverageproducers are on a visit to Ho Chi Minh City to explore the possibilityof entering Vietnam’s consumer market where they see a high potentialfor growth.
The visit is part of the Sapori D’Italia (A Taste of Italy) programmein Vietnam, organised by the Italian Trade Commission and theFederation of Italian Chambers of Commerce, to bolster trade tiesbetween the two countries in the area of food and beverages.
So far, 140 appointments have been made to help Italianbusinesses--whose product lines encompass appetizers, wine, vinegar,olive oil, pasta, vegetables and frozen foods--to establish contactwith local importers and distributors in the field.
“With a population of more than 86 million, a stable and high economicgrowth rate and an increase in the number of middle-class people,Vietnam is a burgeoning market for Italy’s world renowned consumergoods industry”, said Marco Saladini, Italian Trade Commissioner inVietnam. “The range of available Italian goods is quickly expanding andthis implies that prices are also adjusting downwards, making them moreaffordable for the average consumer.”
Exports of Italian food and beverages to Vietnam stood at 8.8 millionEUR in 2008, including 850,00 EUR from wine and 570,000 EUR from pasta./.
The visit is part of the Sapori D’Italia (A Taste of Italy) programmein Vietnam, organised by the Italian Trade Commission and theFederation of Italian Chambers of Commerce, to bolster trade tiesbetween the two countries in the area of food and beverages.
So far, 140 appointments have been made to help Italianbusinesses--whose product lines encompass appetizers, wine, vinegar,olive oil, pasta, vegetables and frozen foods--to establish contactwith local importers and distributors in the field.
“With a population of more than 86 million, a stable and high economicgrowth rate and an increase in the number of middle-class people,Vietnam is a burgeoning market for Italy’s world renowned consumergoods industry”, said Marco Saladini, Italian Trade Commissioner inVietnam. “The range of available Italian goods is quickly expanding andthis implies that prices are also adjusting downwards, making them moreaffordable for the average consumer.”
Exports of Italian food and beverages to Vietnam stood at 8.8 millionEUR in 2008, including 850,00 EUR from wine and 570,000 EUR from pasta./.
