Japan boosts promotion of food products in Vietnam
Japan is boosting promotion of its food products in Vietnam, said Takimoto Koji, Chief Representative of the Japan External Trade Organisation (JETRO) at the Japan Fair in HCM City on November 1.
HCM City (VNA) – Japan isboosting promotion of its food products in Vietnam, said Takimoto Koji, ChiefRepresentative of the Japan External Trade Organisation (JETRO) at the JapanFair in HCM City on November 1.
After the Japan Fair was launched bythe JETRO in 2016, over 40 percent of the exhibited products have continued tobe available for sale in Vietnam, Koji noted.
According to the chiefrepresentative, this year’s event, scheduled between November 2017 and January2018, will promote 76 new made-in-Japan products that will be sold ataffordable prices across 260 stores of FamilyMart, Ministop and AEON Mall.
Japanese child books will beintroduced for the first time besides the event’s key products like foods.Japanese food products, such as confectionery and ice-cream, have beenwell-received by Vietnamese young consumers, said Yamanouchi Hirohisa, head ofthe FamilyMart’s products and marketing department.
Made-in-Japan products accounted forabout 10-20 percent of goods sold at Japan’s retail stores in Vietnam. Japanesefirms plan to give local consumers more choices with fresh fruits andsupplementary foods.-VNA
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A Familymart in Ho Chi Minh City (Source: VNA) 
