Japanese beverage firm helps coffee growers in Vietnam
Japanese beverage company Kirin Holdings is stepping up support for coffee growers in Vietnam, amid a growing consumer demand for sustainable products.
Japanese beverage maker Kirin Holdings is helping coffee farmers in Vietnam obtain a sustainability certification from an international NGO (Photos: Reuters)
Hanoi (VNA) – Japanese beveragecompany Kirin Holdings is stepping up support for coffee growers in Vietnam,amid a growing consumer demand for sustainable products.
Japanese newspaper Nikkei Asia reportedthat the company is training farmers in sustainable production methods,including soil management, helping them obtain certification from aninternational accreditation organisation that promotes sustainable farming.
Kirin aims to extend support to farms in700 locations, double the current figure, by the end of the year.
The firm helps Vietnamese coffee growersget certification from the Rainforest Alliance, a US-based non-governmentalorganisation. To be certified, farmers must not only refrain from usingexcessive amounts of agrochemicals and work to protect biodiversity but alsoenhance production efficiency and quality, and improve conditions forfarmworkers.
Since last year, Kirin has supported 350Vietnamese coffee farms, helping growers conserve water, protect rivers frompollution and introduce better cultivation methods for areas with low sunlight.
Vietnam is the world's second-largestcoffee bean producer after Brazil. Vietnamese coffee represents about 30percent of the ingredients Kirin uses in its products.
Thanks to increased consumer awareness,sales of beans certified by the Rainforest Alliance grew sharply around theworld last year, rising 15 percent from the previous year./.
Vietnam exported 428,000 tonnes of coffee worth 771 million USD in the first quarter of 2021, down 17 percent in volume and 11.3 percent in value year on year, according to the Ministry of Agriculture and Rural Development (MARD).
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A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
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Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Japanese beverage maker Kirin Holdings is helping coffee farmers in Vietnam obtain a sustainability certification from an international NGO (Photos: Reuters) 
