Japanese firm acquires Vietnam’s digital advertising firm
Dentsu Aegis Network Ltd., a UK-based subsidiary of Japanese advertising and public relations joint stock company Dentsu Inc., has signed an agreement to acquire Ambient Digital Vietnam – the country’s largest independent digital media agency.
At the Ambient Digital (Source: campaignbriefasia.com)
Hanoi (VNA) - Dentsu Aegis Network Ltd., a UK-basedsubsidiary of Japanese advertising and public relations joint stock companyDentsu Inc., has signed an agreement to acquire Ambient Digital Vietnam– the country’s largest independent digital media agency.
This is Vietnam'snext advertising agency to merge into Dentsu Inc. after the Dentsu AegisNetwork’s acquisition of Redder Advertising Asia Joint Stock Company inMarch, which is part ofDentsu's strategy to scale up its digital service activities in Vietnam.
After the merger, Ambient Digital Vietnam was renamed iProspect Vietnam, and 95employees working in the newly-named firm will continue to work to provide digitalcommunication services including programming, content creation, management and socialmedia planning.
However, Ambient Digital’s overseas subsidiaries will continue to operateindependently, completely unrelated to the merger contract. Established in 2010, Ambient Digital Vietnam is afull service digital agency with the headquarters in Ho Chi Minh City. Sinceits formation, the firm has expanded its operation to many Southeast Asianmarkets.
Along with Ambient Digital, Dentsu also has announced its acquisition ofNew Zealand-based technology and business consultancy, Davanti Consulting Ltdof Auckland.-VNA
Earlier this March Japanese multinational media and digital marketing communications firm, Dentsu Aegis Network, signed an agreement to acquire a stake in Emerald Co. Ltd, a leading full service digital marketing agency in Vietnam.
Japanese consumer and chemical product maker Kao Corp. recently opened a fatty acid factory in Indonesia’s Sumatra Island to expand its chemical business, Kyodo News reported.
Marubeni Corporation of Japan said it plans to invest 12.7 billion JPY (117.7 million USD) for building an instant coffee processing plant in an industrial park in the southern province of Ba Ria - Vung Tau.
The Japanese company Yaegaki, Inc. is expected to invest 50 million USD in the Vietnamese-based TMS Group’s real estate projects under a cooperation memorandum of understanding (MoU) signed between the two in Tokyo on July 1.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
At the Ambient Digital (Source: campaignbriefasia.com) 
