Japanese firms target Vietnam’s household appliances market
A programme was held in Ho Chi Minh City on November 13 to help Japanese small- and medium-sized enterprises (SMEs) study the household commodities market in Asia and Vietnam in particular.
Japanese businesses introduce high-quality products (Photo: VNA)
HCM City (VNA) - 💟The Japan External Trade Organisation (JETRO) held a programme in Ho Chi Minh City on November 13 to help Japanese small- and medium-sized enterprises (SMEs) study the household commodities market in Asia, and Vietnam in particular.
Japanese businesses said they hope to find partners and distributors with large retail networks through the event, as well as study the environment in Vietnam to boost exports of household appliances.
On display are high-quality, beautifully designed products – many with multiple functions, said Chief Representative of JETRO in the city Hirotaka Yasuzumi.
A representative from the Nissen Shoko Company described goods prices and quality as the two main competitive factors in Vietnam and other markets.
However, Japanese businesses will focus on the quality and safety of their products, rather than prices, as they search for business opportunities in Vietnam, which boasts a large population of more than 90 million with increasing incomes.-VNA
Vietnam has surpassed China as a prime overseas investment destination of Japanese businesses, radio The Voice of Vietnam (VOV) cited a recent survey by Teikoku Databank as saying.
About 66 percent of the 458 Japanese firms based in Vietnam, plan to expand their business during the next one or two years, a recent survey pointed out.
More than 60 percent of Japanese businesses plan to expand their future operations in Vietnam, according to a survey conducted by the Japan External Trade Organisation (JETRO).
Vietnam is likely to see a new wave of investment from Japan as its investors have shown continued interest in the Southeast Asian market, predicted experts.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
The analysis from an investment perspective shows that the economy’s growth has been heavily capital‑driven, yet efficiency remains low as reflected by Vietnam’s Incremental Capital-Output Ratio (ICOR) being significantly higher than global and regional averages. This underscores the imperative to enhance capital‑use efficiency.
Deputy PM Tran Hong Ha urged countries to work together to remove supply chain bottlenecks, expand market access, strengthen cooperation in smart customs procedures, mutually recognise technical standards, and eliminate unnecessary protectionist barriers to boost trade and investment.
Japanese businesses introduce high-quality products (Photo: VNA)
