Vietnamese food has drawn much attention from Japanese consumers as it has been featured at the Foodex Japan 2025 - one of the largest international food and beverage exhibitions in Asia, which kicked off in Tokyo on March 11.
The northern province of Ninh Binh, home to the ancient capital of Hoa Lu (968-1009), showcased its stunning natural landscapes and people to the Japanese market through a recent tourism promotion conference called “the splendor of the ancient capital” in Tokyo.
The northern province of Hung Yen, renowned for its fragrant and sweet longan, has worked to promote the export of the staple to Japan where stringent requirements on food safety and hygiene are in place.
A conference was held in Tokyo on June 21 to strengthen partnership among Vietnamese and Japanese businesses, drawing representatives from more than 100 firms of both sides.
Vietnamese firms are working to bring more products to the Japan to not only increase their presence at the over 125-million-strong market but also use their foothold there as a launch pad to reach other choosy markets in the world.
Vietnam raked in 515 million USD from exporting shrimp products to Japan in the first nine months of 2022, posting a year-on-year increase of 24%, according to the Vietnam Association of Seafood Exporters and Producers (VASEP).
Vietnamese environmentally friendly products, farm produce and food left strong impression on visitors at the Foodex Japan in Kansai 2022 that concluded on July 29.
The Tan Long Group Joint Stock Company and Japan’s Kiraboshi Bank organised a ceremony in Tokyo on June 30 to introduce ST25 rice, Vietnam’s most famous rice, to Japanese customers.
There remains large room for Vietnam to promote the export of medicinal herbs to Japan, especially when many Japanese pharmaceutical companies are planning to import these products from the Southeast Asian country.
Vietnam has become a big supplier of agricultural products for the Japanese market and Asia in general, but ample room remains for the country to boost export to Japan, as Vietnamese goods now now account for only 3 percent of Japan’s total import value, heard a workshop on March 29.
Vietnamese coffee firms are advised to capitalise on chances offered by free trade agreements (FTAs) to bolster shipments to Japan, as Vietnamese coffee is being favoured by local consumers amid an increasing demand for instant type, according to the Vietnam Trade Office in Japan.
More Vietnamese goods are available on foreign supermarket shelves but enterprises still need to overcome a number of challenges if they want to enhance their brand image.
Geographical indication (GI) registration has an important role in helping Vietnamese products enter the global market, heard a regular press conference of the Ministry of Science and Technology (MoST) held in Hanoi on March 31.
Chicken wings, thighs and breasts of Koyu & Unitek Co., Ltd. based in Long Binh industrial park in the southern province of Dong Nai will hit the shelves of supermarkets in Singapore and China’s Hong Kong in the coming time.
Vietnam’s largest tech firm FPT Software has signed a partnership agreement with global software firm OutSystems to develop low-code platforms, in a bid to strengthen the foothold of both in the Japanese market.
To gain entry to the Japanese market, Vietnamese firms should pay attention to two factors, quality and price, experts told a roundtable on “Selling products to Japanese market” in Ho Chi Minh City on December 12.
Vietnam’s firms are striving to promote Vietnamese farm produce in the Japanese market at a trade promotion programme held within the 10th Vietnam festival in Tokyo.
Vietnamese fruits are becoming more and more popular in the Japanese market, reflected through 170 million USD in export turnover of fruits and vegetables in 2017, an increase of 70 percent against the previous year.
