Vietnamese firms aim for stronger presence on Japanese market
Vietnamese firms are working to bring more products to the Japan to not only increase their presence at the over 125-million-strong market but also use their foothold there as a launch pad to reach other choosy markets in the world.
At the ceremony to intrduce the new Chin-su seasoning product collection in Japan (Photo: VNA)
Tokyo (VNA) – Vietnamese firmsare working to bring more products to the Japan to not only increase their presence atthe over 125-million-strong market but also use their foothold there as a launch pad to reach other choosy marketsin the world.
Masan Consumer, which has successfully sold its Chin-su-branded chili sauce in Japan since August 2018, has introduced a Chin-su seasoning product collection that the firm has developed exclusively for the Japanese market.
As the success in Japan has helped Chin-su chili sauce to enter many other markets such asChina, the Republic of Korea, Australia, Europe and northern America, the firm wants to follow the same scenario for its Chin-suseasoning products.
Dan Katsuhiko, chief of office forinternational trade of AEON Group highly valued the quality of Vietnameseproducts and expressed hope that other products of Vietnam such as vegetableand aquatic products, including those from Masan, will be welcomed by Japaneseconsumers.
Japanese consumers explore Vietnamese products at Foodex Japan 2023 (Photo: VNA)
Pan Group, one of the large-scaleagricultural and food companies of Vietnam, brought many high added valueproducts to the recent Foodex Japan 2023 such as tra fish, dried fruits, and coffee in the hope of getting attention from Japanese customers.
Nguyen Thi Tra My, Vice Chairwoman andGeneral Director of Pan Group said that Japan is a gateway for Vietnameseproducts to the world.
Before Masan and Pan Group, in June 2022, Tan Long Group was able to sell Vietnamese ST25 rice with the brand name of A An in Japan after meeting over600 technical standards set by the country.
Vietnamese Trade Councillor to Japan Ta Duc Minh said that Japanese consumers pay special attention to details like size, colour, packaging and processing methods besides quality and food safety ofimported products.
Minh advised Vietnamese exporters to carefullyexplore the habits and consuming trend of Japanese consumers, while making surethat their products meet the strict requirements of the Japanese market,especially in food safety./.
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At the ceremony to intrduce the new Chin-su seasoning product collection in Japan (Photo: VNA) 
Japanese consumers explore Vietnamese products at Foodex Japan 2023 (Photo: VNA) 
