Latest beauty trends and technologies are being introduced at the Vietnam’s largest beauty trade show, which opened at the Saigon Exhibition & Convention Centre in Ho Chi Minh City on August 22.
Advanced technologies are introduced at the Mekong Beauty Show and Vietbeauty 2019. (Photo: VNA)
HCM City (VNA) – Latest beauty trends and technologies are beingintroduced at the Vietnam’s largest beauty trade show, which opened at theSaigon Exhibition & Convention Centre in Ho Chi Minh City on August 22.
The three-day event, a combination of the Mekong Beauty Show and Vietbeauty,attracted over 300 enterprises from 21 countries and territories includingCanada, China, France, Germany, India, Israel, Italy, Japan, Malaysia, New Zealand,Poland, Russia and the UK.
In his remarks, GroupManaging Director & Senior Vice President Responsible for the ASEANbusiness at Informa Markets M. Gandhi stressed the combination of the two showshas created various opportunities for cosmetics firms to access potentialmarkets and seek suitable partners.
A highlight at the shows will be thespecial pavilion “Beauty Made in Vietnam” which presents Vietnamese cosmeticsto foreign visitors and buyers. There will also be a zone introducing organicand natural brands to Vietnamese consumers. This year’s expo alsohas a section for organic and natural products.
General Director of Gene World Co.,Ltd Vu Duy Quang said his firm enteredcosmetics market in 2013, with its stem cell cosmetics winning special favour.
Joining the beauty trade show for the first time, the company will introduce“green” beauty products to the customers, he added.
Meanwhile, Director of MEDiCARE’s commercial affairs Bart Verheyen stressedthat the company wants to partner with cosmetics brands who are interested inthe Vietnamese market.
Besides its pavilion at the show, MEDiCARE also organises shuttle buses forcustomers and trade partners to visit its stores at Aeon Mall Binh Tan, hesaid.
A series of networking events and workshops focusing on case studies on how tobuild brands and sales channels effectively through social media,affiliate marketing, influencers, and video marketing are scheduled in theframework of the beauty show.-VNA
The Mekong Beauty Show 2018, the second of its kind, returned to Ho Chi Minh City on June 14, attracting over 200 exhibitors from countries and territories with more than 250 booths.
More than 450 cosmetic firms from 25 countries and territories worldwide will attend the Mekong Beauty and Vietbeauty shows scheduled at the Saigon Exhibition & Convention Centre from August 22-24, 2019.
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Advanced technologies are introduced at the Mekong Beauty Show and Vietbeauty 2019. (Photo: VNA) 
