The Ministry of Industry and Trade has set an ambitious plan to help locally – made products penetrate overseas supermarkets.
This move was conducted as part of the ministry's export strategy for 2012.
Dang Hoang Hai, an official from the ministry, said helpinglocally-made products in global retail and supermarket chains will beintegral for the country's export plan. This strategy is designed togradually generate opportunity for domestic export activity, especiallyfor major exports like farm produce, fish, food, garment and textiles,and handicraft products.
Although, export has always beenimportant to the economy, experts noted that the country's exports arenot sustainable and fail to reach their potential. Domestic products aremostly exported through middlemen.
The increasingpresence of Vietnamese products in overseas supermarkets not only limitthe cost for intermediate stages but also raise product value andstabilise exports to avoid risks. Strict requirements for exportersserve to enhance product quality and help them integrate into a globaldistribution network, said Hai.
In addition, Nguyen CanhCuong, Vietnam 's trade counsellor in France said that although theEuropean market is a large one, across it are many similarities andcommon standards for product quality. Therefore, if Vietnamese productsenter hyper supermarkets like Metro or Casino, it will be a "passport"allowing them into other global supermarket chains.
According to experts, Vietnam is emerging as a prestigious exporterin place of Chinese exports thanks to products like coffee, tea, pepper,fruits, fisheries and handicraft products. Some said if taken at fulladvantage, these products will become more valuable to importersglobally.
However, the major problem posed to exporterswho want to penetrate global supermarket chains is the maintenance ofstability in both quantity and quality.
Hai said globalsupermarket chains often make large orders which Vietnamese businessesdo not satisfy. Domestic exporters will always export a first round ofgood quality and sufficient quantity, but they can not maintain it intheir next batches.
Many companies made every effort tosign orders with foreign partners but their contracts were cancelledafter they failed to meet the importers' quality and quantityrequirements./.
This move was conducted as part of the ministry's export strategy for 2012.
Dang Hoang Hai, an official from the ministry, said helpinglocally-made products in global retail and supermarket chains will beintegral for the country's export plan. This strategy is designed togradually generate opportunity for domestic export activity, especiallyfor major exports like farm produce, fish, food, garment and textiles,and handicraft products.
Although, export has always beenimportant to the economy, experts noted that the country's exports arenot sustainable and fail to reach their potential. Domestic products aremostly exported through middlemen.
The increasingpresence of Vietnamese products in overseas supermarkets not only limitthe cost for intermediate stages but also raise product value andstabilise exports to avoid risks. Strict requirements for exportersserve to enhance product quality and help them integrate into a globaldistribution network, said Hai.
In addition, Nguyen CanhCuong, Vietnam 's trade counsellor in France said that although theEuropean market is a large one, across it are many similarities andcommon standards for product quality. Therefore, if Vietnamese productsenter hyper supermarkets like Metro or Casino, it will be a "passport"allowing them into other global supermarket chains.
According to experts, Vietnam is emerging as a prestigious exporterin place of Chinese exports thanks to products like coffee, tea, pepper,fruits, fisheries and handicraft products. Some said if taken at fulladvantage, these products will become more valuable to importersglobally.
However, the major problem posed to exporterswho want to penetrate global supermarket chains is the maintenance ofstability in both quantity and quality.
Hai said globalsupermarket chains often make large orders which Vietnamese businessesdo not satisfy. Domestic exporters will always export a first round ofgood quality and sufficient quantity, but they can not maintain it intheir next batches.
Many companies made every effort tosign orders with foreign partners but their contracts were cancelledafter they failed to meet the importers' quality and quantityrequirements./.
