The northern province of Hung Yen, renowned for its fragrant and sweet longan, has worked to promote the export of the staple to Japan where stringent requirements on food safety and hygiene are in place.

The Mekong city of Can Tho dedicates approximately 400 hectares to longan cultivation, with 158 hectares across 33 planting areas assigned specific planting codes. Each year, around 250 tonnes of longan from Can Tho are exported to markets such as the US, Japan, and the EU.

Taking advantage of agricultural potential, the northern province of Hung Yen has rolled out many solutions to improve the operational efficiency of cooperatives.

The northern province of Hung Yen is gearing up to celebrate its prized longan fruit and showcase the best of its agricultural bounty at the Hung Yen Longan and Farm Produce Festival 2024.

Vietnam's seasonal fresh fruits are nearing peak harvest, presenting perfect opportunities to boost exports.

Farm produce of the Red River Delta province of Hung Yen was introduced on TiKTok in a livestream programme staged in Ham Tu commune, Khoai Chau district in late August.

Longan orchards in the northern province of Hung Yen are entering the harvest season, which makes them become popular destinations for visitors who want to engage in experience tourism.

So far this year, the service sector in the northern province of Hung Yen has been recovering strongly as total retail sales of goods and services topped 52 trillion VND (USD 2.2 billion), increasing by over 163% over the same period last year.

With a total longan area of some 5,000 ha, Hung Yen province is considered Vietnam’s “longan capital”. In addition to selling the product to traders, growers in Hung Yen also give visitors a chance to spend time at their orchards and enjoy their fruit.

Hung Yen province People’s Committee on July 13 held a trade promotion conference for the northern province’s fresh and processed longan to enter Japan.

Vietnam's fruit and vegetable export turnover reached more than 1 billion USD in June, raising the figure in the first half of this year to 2.75 billion USD, 63% higher than that of the same period last year, the General Department of Vietnam Customs has reported.

Australia has so far opened its market for four kinds of fresh fruit from Vietnam - dragon fruit, lychee, mango and longan, according to the Ministry of Agriculture and Rural Development.

Vietnamese longan is much welcomed in Japan although its retail prices are high, which brings a big opportunity for local farmers.

As many as seven Vietnamese fruits have now been able to make inroads into the US market.

The Plant Protection Department under the Ministry of Agriculture and Rural Development on November 24 announced the completion of opening the Japanese market for longan, the Chinese for sweet potato, and that of New Zealand for lime and grapefruit of Vietnam.

After over five years of negotiations, the US Department of Agriculture has officially licensed the import of fresh pomelo from Vietnam.

The Ministry of Industry and Trade has developed a strategy to develop the domestic trade market until 2030, with a vision to 2045, to provide sustainable consumption solutions for farm produce.

Son La province boasts the largest longan-growing area nationwide, with 20,000 hectares. Output for this year has been estimated at over 100,000 tonnes. Farmers are quite excited about this year’s season, as they are able to sell their fruit at higher prices after diversifying markets in recent times.

A trade fair to promote the sale of longan and other agricultural products of the northern province of Hung Yen opened on August 25.

The Farmers’ Association of Hung Yen city in the province of the same name, in coordination with the city’s Post Office, has organised training sessions on e-commerce and how to put agricultural products on sale on postmart.vn for 60 cadres and association members in the locality.