Vietnamese commodities have made up 90% of goods sold in retail outlets owned by domestic enterprises and 60-96% of foreign supermarkets in Vietnam, according to the Ministry of Industry and Trade (MoIT), showing that more Vietnamese consumers are choosing Vietnamese goods.
90-95% of goods on the shelves of major supermarkets in Hanoi such as Co.opmart, Vinmart and Hapro are made in Vietnam (Photo: VNA)
Hanoi (VNA) –Vietnamese commodities have made up 90% of goods sold in retail outlets owned by domestic enterprises and 60-96% of foreignsupermarkets in Vietnam, according to the Ministry of Industry and Trade (MoIT),showing that more Vietnamese consumers are choosing Vietnamese goods.
In traditional retailchannels, the ratio of Vietnamese goods in markets and groceries is at least 60%. Particularly, since COVID-19 broke out, 76% of Vietnamese consumerstend to prioritise domestic products, especially those with guaranteed qualityand health benefits.
Le Viet Nga, ViceDirector of the MoIT’s Department of Domestic Market affirmed that the campaignto encourage Vietnamese to prioritise the use of Vietnamese commodities hashelped changed domestic consumers and businesses’ awareness of domestic-made products.
Nga underlined that withclear origin, trademark and quality that is comparable to foreign-made products,Vietnamese commodities are winning stronger confidence from domestic consumers.
Amid COVID-19 pandemic, the transport of domestic products are much easier, sheadded.
According to the MoIT,90-95% of goods on the shelves of major supermarkets in Hanoi such asCo.opmart, Vinmart and Hapro are made in Vietnam. Meanwhile, the ratios range from 60-96% in foreign-owned markets such as AEON, Mega Market andBig C.
In order to furtherspread the programme of “Vietnamese prioritise Vietnamese goods” in aneffective manner, in the time to come, the MoIT plans to organise more trade promotionactivities and encourage the application of e-commerce in shopping activities.
At the same time, theministry will implement an annual programme to identify Vietnamese goods on anational scale with the name "Pride of Vietnamese goods" and"Quintessence of Vietnamese goods" in 2022, with an aim to further enhancethe position and competitiveness of Vietnamese goods amid the country’s deep regionaland international integration./.
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90-95% of goods on the shelves of major supermarkets in Hanoi such as Co.opmart, Vinmart and Hapro are made in Vietnam (Photo: VNA) 
