Hanoi (VNA) -🍌 Vietnamese goods now accounts for a large brand recognition rate with a purchase rate of 93%. Even in many foreign-invested supermarkets, the proportion of Vietnamese goods is overwhelming.

These results will not be achieved if "Made in Vietnam" products are not competitive and conquer consumers. These are also important highlights marking the success of the campaign "Vietnamese people prioritise using Vietnamese goods" after 10 years of implementation.

Vietnamese goods at many foreign supermarkets makes up 90%

As one of the many businesses and manufacturers participating in the program, Nguyen Thi Dong, General Director of Hoa Lan Joint Stock Company (specializing in the manufacture of natural personal care products) said, if last year, Hoa Lan's products were mainly exported, this year there is growing demand from the domestic market. “Thanks to the campaign, Hoa Lan Company has been able to participate in trade promotion and promotion activities ... Our products are loved and chosen by consumers, Dong said. Statistics from the Ministry of Industry and Trade shows that the proportion of Vietnamese goods in supermarkets remained high, from 90% -93% in Co.opmart, 90-95% in Satra, 95% in Vissan, and 63% by product code in Vinmart Meanwhile, according to the 2018 report of distribution businesses, the proportion of Vietnamese goods in foreign supermarkets accounted for 60% to 96%. "For traditional retail channels, the proportion of Vietnamese goods in markets and convenience stores accounts for 60% or more," said a representative of the Ministry of Industry and Trade. Notably, many businesses have been expanding their market share, especially modern retail channels, in which Saigon Co.opmart opened more than 113 supermarkets across the country, bringing the total number of retail points of this brand up to 600 points; Vingroup has opened about 100 Vinmart supermarkets and 1,700 Vinmart + stores ....

- The proportion of Vietnamese goods in some supermarkets:

Talking about the retail industry picture, Le Viet Nga, Deputy Director of the Domestic Market Department (Ministry of Industry and Trade), said that many large foreign enterprises still consider Vietnam's retail industry ass an attractive investment destination and are expanding the scale of investment and market share. Data from the Ministry of Industry and Trade shows that, up to this point, Big C led FDI enterprises in terms of total retail sales with 36 supermarkets in Vietnam, and is expected to increase to 40 supermarkets in 2019. “Currently, Big C is participating in local products as well as local specialties consumption programs, so that Big C's sales are half of Saigon Co.op. Aeon has also committed to the Ministry of Industry and Trade to exporting at least 500 million USD per year to its system worldwide, forecasting to increase to 1 billion USD by 2025, ”said Le Viet Nga.

Competing by quality

It can be seen that, after 10 years of implementation, the campaign "Vietnamese people prioritise using Vietnamese goods" has affirmed an important role for domestic trade. Notably, throughout the campaign, the Ministry of Industry and Trade also affirmed its leading role in implementing a series of solutions, from promotion and advocacy to encouraging businesses to use Vietnamese goods to mobilizing people to use Vietnamese goods; supporting businesses to improve competitiveness for products and goods. Deputy Minister of Industry and Trade Do Thang Hai said that many businesses have grasped and applied science and technology, renovated production and management processes to create quality products as well as actively created linkages among the business community. This has contributed to raising the localization rate of Vietnamese products. "From the campaign, so far we have had many products to conquer consumers, many of which become the pride of Vietnamese people," Deputy Minister of Industry and Trade Do Thang Hai emphasized.   On the business side, Phan Thi Thanh Xuan, Vice President of Leather-Footwear and Handbag Association (Lefaso) said the campaign has had a positive impact, helping Vietnamese in remote areas to access Vietnamese products... “The association also hopes that, in the coming time, it is necessary to innovate to create products that are cheap but meet new requirements.” The current reality and experience from the leading countries such as Japan and the Republic of Korea show that the movement to encourage consumers to use domestic goods has created world-renowned brands such as Toyota, Samsung… But in order for consumers to buy Vietnamese goods, they must be of high quality. Therefore, according to the leaders of the Ministry of Industry and Trade, enterprises must actively produce high quality products to win consumers' trust and the core of the campaign in the coming time is enterprises and quality products./.