Thailand’s TCC Group, which purchased the Metro Cash & Carry Vietnam in January 2016, on January 10 announced the official change of the brand name “Metro Viet Nam” to “MM Mega Market Viet Nam”.
HCM City (VNA) – Thailand’s TCCGroup, which purchased the Metro Cash & Carry Vietnam in January 2016, onJanuary 10 announced the official change of the brand name “Metro Viet Nam” to“MM Mega Market Viet Nam”.
TheThai group plans to use the new brand image at all 19 wholesale centers in theMetro chain within this year, one year after it acquired the chain at a totalcost of 655 million EUR (710 million USD).
CEO of MM Mega Market Vietnam PhidsanuPongwatana said TCC wants to introduce new modern storage models to Vietnamesecustomers.
The group will intensify the control of food safetyand hygiene and develop safe good supply chains, he added.
It plans to build two meat entrepots in Hanoiand Ho Chi Minh City and increase areas for growing safe vegetables to 250hectares, nearly doubling that of 2016, as part of the cooperation programmewith Vietnamese farmers, he revealed.
Meanwhile, President of the group CharoenSirivadhanabhakdi said as one of the biggest Thai investors in Vietnam, TCCpledged to boost cooperation with Vietnamese suppliers and farmers to developsustainable supply value chains.
MMMega Market will serve as a bridge to promote marketing and distribution of Vietnameseproducts in Thailand as well as other markets in ASEAN, he added./.
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The Vietnam Competition Authority has ordered the Thai owner of the MM Mega Market Vietnam Co. Ltd to explain the acquisition of Metro Cash & Carry Co. Ltd, a big wholesaler in Vietnam, by May 30.
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Illustrative image (Source: VNA) 
