More than 90% of consumers prioritise locally-made products
More than 90% of consumers said that they prioritise made-in-Vietnam commodities when making a decision on the purchase of anything, according to the steering committee for the Ministry of Industry and Trade (MoIT)’s “Vietnamese people prioritise made-in-Vietnam products” campaign.
Vietnamese fruits on supermarket shelves (Photo: VNA)
Hanoi (VNA) – More than 90% of consumers said that they prioritisemade-in-Vietnam commodities when making a decision on the purchase of anything,according to the steering committee for the Ministry of Industry and Trade (MoIT)’s “Vietnamesepeople prioritise made-in-Vietnam products” campaign.
The committee said that Vietnamese commodities havemade up 90% of the goods sold in retail outlets owned by domestic enterprises and60-96% of the foreign supermarkets in Vietnam.
In traditional retail channels, the rate of Vietnamesegoods in markets and groceries is at least 60%. Particularly, since the COVID-19 pandemic broke out, 76% of the Vietnamese consumers have preferred domestic products, especiallythose with guaranteed quality and health benefits.
Up to 75% of the consumers have recommended family members andfriends to buy locally-made products.
Le Viet Nga, Vice Director of the MoIT’s Department ofDomestic Market, affirmed that the campaign to encourage Vietnamese toprioritise the use of Vietnamese commodities has helped change domesticconsumers and businesses’ awareness of made-in-Vietnam products.
Nga underlined that with clear origin, trademark and qualitythat are comparable to foreign-made products, Vietnamese commodities are winningstronger confidence from domestic consumers.
In order to further spread the campaign, the MoIT has organiseda wide range of trade promotion activities and encouraged the application ofe-commerce in shopping activities.
Most recently, the ministry implemented an annual programmeto identify Vietnamese goods on a national scale with the name "Pride ofVietnamese goods" and "Quintessence of Vietnamese goods" in2022, with an aim to further enhance the position and competitiveness ofVietnamese goods amid the country’s deep regional and internationalintegration./.
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Vietnamese fruits on supermarket shelves (Photo: VNA) 
