Tourists visit the ancient citadel in Hue city, Thua Thien Hue. (Source: VNA)
Da Nang (VNA) – Three south central coast provinces, Thua Thien Hue, Quang Nam and Da Nang, have agreed on a new shared destination brand of “The Essence of Vietnam.”
Leaders of the three Departments of Culture, Sports and Tourism signed an agreement on the shared brand, witnessed by a representative of the EU-funded Environmentally and Socially Responsible Tourism Capacity Development Programme (EU-ESRT).
It is the result of a long-term consultation process with the EU-ESRT via conferences and meetings with working groups from the provinces.
The new brand, which was proposed by EU-ESRT experts, reflects the convergence of Vietnam’s original tourism products in the area, ranging from culture, history, nature, to islands and cities.
It is also compatible with Vietnam’s national brand “Vietnam – Timeless Charm.”
The EU-ESRT will continue coordinating with working groups from the three provinces to complete the brand’s logo and slogan, advise on marketing and help complete a website promoting the three provinces.
According to Florian Sengstschmid from the EU-ESRT, the “The Essence of Vietnam” should be used to attract international visitors, with long-term marketing strategies necessary to promote the brand to potential customers.
The EU-ESRT is the largest-ever technical tourism programme in Vietnam sponsored by the EU with the goal of mainstreaming responsible tourism principles into Vietnam’s tourism sector to enhance competitiveness.
The 11 million EUR project was initially implemented from 2011 to 2015 and was expanded to November 2016, with a focus on policy support and institutional strengthening, product compet൩itiveness, public-private-partnerships and vocational training.-VNA
A delegation led by officials from Ho Chi Minh City's Department of Culture, Sports and Tourism will take part in the 20th International Trade Fair for Travel & Tourism - OTDYKH Leisure 2014 in Moscow from September 16-19.
Brand development has the utmost significant role in tourism promotion and marketing, requiring the involvement of different stakeholders across sectors.
An 8-minute film featuring VN's beautiful landscapes, unique culture and 30-year reform achievements, began a seminar held in Panama on January 20, to popularise VN’s people and tourism potentials.
In the context where AI dominates and produces vast volumes of content, the only sustainable path forward for journalism is to focus on high-quality content and core values. Journalism must redefine its mission - not to report the fastest, but to provide the most profound and trustworthy value.
Granma and the VNA have great potential for cooperation, especially in sharing content regularly, so that VNA products are published on Granma platforms and vice versa, thereby helping Cuban and Vietnamese people access true information and gain a deep understanding of each other's country and people.
During his stay in China’s Guangzhou city from 1924 to 1927 to prepare for the establishment of a Communist Party to lead Vietnam’s revolution, President Ho Chi Minh founded “Thanh nien” newspaper and released its first issue on June 21, 1925.
Vietnam and Cambodia are hoped to strengthen their robust collaboration across various sectors, particularly in resolving remaining border issues to transform the border area into a zone of peace, friendship, cooperation, and development.
The strategic product, managed and operated by the Vietnam News Agency Digital Media Centre (VNA Media), is an official channel for popularising the Party and State’s information and documents as well as delivering mainstream and trustworthy news to both domestic and international audiences through various kinds of multimedia formats.
Since President Ho Chi Minh founded Thanh Nien (Young People) newspaper in 1925, the Vietnamese revolutionary press has become the voice of the people. During the resistance war against the colonialists, journalists took great personal risks to inspire patriotism and the will of rising up against foreign invaders.
The total investment exceeded 319 billion VND (12.2 million USD), including over 261 billion VND from the state budget and 57.5 billion VND mobilised from businesses, organisations, and individuals.
The Mekong Delta province of Tien Giang is intensifying efforts to combat illegal, unreported and unregulated (IUU) fishing as part of the country’s goal of having the European Commission’s “yellow card” warning lifted.
Throughout its 80-year history, the VNA has remained at the forefront of information dissemination. It has consistently delivered timely, accurate, and objective reports on both domestic and international events, serving the Party’s leadership, the State’s management, and the public’s demand for official news.
With strong support from local authorities, businesses, organisations, and residents, the province has successfully built or repaired 10,707 homes for disadvantaged households, including war veterans, families of martyrs, ethnic minority people, and low-income residents.
Throughout its resistance against colonialists and imperialists, Vietnam developed a revolutionary press that has served as a benchmark for just and legitimate causes worldwide.
Founded in 1842, the Vienna Philharmonic is regarded as a cultural ambassador of Austria, with prestigious conductors like Mahler and Karajan who shape its legacy. Its New Year’s Concert, broadcast to over 90 countries annually, stands as a global symbol of classical music excellence.
PM Chinh lauded the press’s historic role in the nation’s fight for independence and its ongoing process of national development, affirming that the Government always highly appreciates the close partnership and steadfast support of press agencies and journalists nationwide.
In recent decades, Vietnam’s mainstream media has become a reliable and persuasive channel for showcasing the nation’s development policies and achievements, especially in economic matters, according to a senior assistant editor at the Times of India.
A hub for sharing best practices, the event aims to forge solutions for financial sustainability, public media contracts, audience engagement, content innovation, and newsroom restructuring. It is also a moment for Vietnam’s media to accelerate its progress and figure out what the “revolutionary press” means in a new era.
From “Thanh nien”, Vietnam’s first revolutionary newspaper founded by Nguyen Ai Quoc (later President Ho Chi Minh) on June 21, 1925, the revolutionary press has remained devoted to its sacred missions -accompanying the nation, serving the Fatherland, and working for the people.
The official launch of Emirates’ Dubai–Da Nang route on June 2 has sparked a “tourism revolution” for Vietnam’s central coastal city. Da Nang is emerging as a top destination for high-end travelers, particularly from the lucrative Middle Eastern market.
Bernama CEO Datin Paduka Nur-ul Afida Kamaludin said VNA has been a consistent and reliable partner in OANA, contributing actively to the regional media landscape through content sharing, coordination, and policy discussions. Their coverage of ASEAN and Indochina issues adds valuable perspectives. Bernama appreciates the collaboration with VNA.
Tourists visit the ancient citadel in Hue city, Thua Thien Hue. (Source: VNA)
