Northwest festival features special cultural, tourism activities
The festival aims to promote the image of Dien Bien, foster tourism cooperation between six provinces in the expanded Northwest region and Ho Chi Minh City, and enhance relations with northern Lao provinces, China, and international partners.
Officials cut the ribbon to kick off a series of activities of the festival on September 19. (Photo: VNA)
Dien Bien (VNA) – A series of activities opened at May 7 Square in Dien Bien Phu ward, Dien Bien province, on September 19 as part of the 2025 Northwestern Quintessence – Dien Bien Festival, attracting a large number of locals and tourists.
The festival aims to promote the image of Dien Bien, foster tourism cooperation between six provinces in the expanded Northwest region and Ho Chi Minh City, and enhance relations with northern Lao provinces, China, and international partners.
Speaking at the opening ceremony, Vice Chairman of the Dien Bien provincial People’s Committee Vu A Bang described the Northwest as a frontier land with great tourism potential thanks to its majestic landscapes, diverse culture of over 30 ethnic groups, and proud revolutionary history. He stressed that the event helps honour traditional cultural values and build the unique “Northwestern Quintessence” brand.
Visitors learn about the traditional weaving craft of the Lao ethnic group at the event. (Photo: VNA)
Taking place until September 21, the festival includes an exhibition of nearly 210 artistic photos depicting the beauty of the nature, people and culture, along with development potential of Lao Cai, Lai Chau, Son La, Phu Tho, Tuyen Quang, and Dien Bien.
A destination showcase with over 40 booths of localities and travel companies will introduce outstanding tourism products, attractions, and new tours, expected to create a chance for boosting tourism links. A culinary festival presenting nearly 100 traditional dishes of northwestern localities, as well as conferences, seminars, and cultural performances will also take place.
𝄹 The festival offers an opportunity to review cooperation results, seek sustainable development solutions, and strengthen tourism connectivity across the region./.
The northwestern province of Dien Bien is home to 19 ethnic groups, each with its own distinctive cultural identity, particularly reflected in traditional clothing. For these communities, the craft of brocade weaving and embroidery is not only a long-standing tradition but also a vital cultural symbol that deserves preservation.
Bathing in streams is an old, unique custom imbued with cultural identity of ethnic groups in the Northwest region of Vietnam. The custom is not only a simply daily activity, but also contains profound cultural values, reflecting the harmonious relationship between people and the nature.
In Moc Chau Plateau — a land long famed for its endless green tea hills and cool year-round climate, a remarkable structure proudly rises amidst the mountains of Northwest Vietnam: the Bach Long Glass Bridge, also known as the “White Dragon.”
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Forbes Italia recently spotlighted Phu Quoc in an article named “Southern Vietnam in 10 Luxury Experiences: From Skyscrapers to Beaches and Legends”, praising it as a destination that blends unspoiled nature, upscale hospitality, and a tranquil seaside lifestyle.
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Renowned for its unspoiled beauty — from pristine white-sand beaches to a refreshing climate and dozens of picturesque islets — much of the island’s potential had remained untapped.
Since 2011, the title “Vietnam Tourism Ambassador” has been conferred on several distinguished figures, each of whom has played a part in carrying the country’s image onto the global stage.
The operation of the cultural train, Metro Line 2A, and bus routes not only eases traffic congestion but also opens new opportunities to explore Hanoi in a modern, eco-friendly way.
The initiative seeks to foster linkages between tourism products across different regions while preserving and showcasing ethnic cultural identities. It also aims to enhance Lam Dong’s tourism brand in both domestic and international markets, contributing to sustainable socio-economic development.
As part of the programme, around 250 international guests enjoyed destination and culinary experiences across the city from September 4 to 8, creating memorable impressions of the southern hub.
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The four-day holiday, which began from August 30, not only brought huge revenues to the tourism sector but also boosted domestic consumption, with strong demand for dining, shopping, and travel.
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The 12th Tourism Promotion Organisation for Global Cities (TPO) General Assembly, which is taking place in HCM City, encourages environmentally friendly solutions, climate-conscious practices, and the preservation of cultural and natural heritage.
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