Hanoi (VNS/VNA) -Vietnamese e-commerce floors have been bustle with many items serving buyersand sellers as the Tet (LunarNew Year) holiday is coming.

Now, the Tet holiday was no longer encapsulatedin a certain traditional market or a certain locality but became a borderlessmarket.

Not only buying and selling,consumers also have the opportunities to receive promotional gifts from onlinebusinesses. Shopping for Tet hasnever been as simple as today.

On the online stores, all theitems needed for the Lunar New Year are available from fresh food, jam tofashion, home decoration items and consumer electronics.

Not having to wait for thepayment at the supermarkets, commercial centers, consumers now just need toclick the mouse, selecting items and goods will be shipped only in a few hoursor days.

Just need a computer, tablet orsmartphone, consumers just have to sit at the office, a coffee shop or at hometo buy dozens of items for a warm Tet.

“Instead of having to make a listof items to buy and run to many markets and supermarkets to search, I just surfthe online New Year market to buy hundreds of types of items for Tet. The prices of online items are evencheaper in online markets compared to in physical markets,” Chu Thi Hanh, told Vietnam News.

“Shopping online helps me to savetime, even more, I can get many promotions when buying things online in thisoccasion,” she added.

On the e-commerce site, Sendo hasrecreated the lively traditional Tet marketwith a red interface, a colour usually used for Vietnamese Tet holiday.

Another Vingroup e-commerce site,Adayroi, has also launched many ways to please visitors when providing hundredsof items of all kinds from food and necessities for Tet,home appliances, electronics even cars and smartphones.

Not only e-commerce site butsocial networks like Zalo, Facebook are also diverse markets, bringing incomefor business household.

“I also buy a lot of things onFacebook. It is also another convenient way to buy things. I have bought manyimported products from this social site,” Hanh added.

A statistic showed that Vietnamhas about one million online sellers with a variety of goods, from items withsmall value such as pairs of stocks, scarves to items with high value such asconstruction material or electronic appliances.

Booming of the digital economyhas created opportunities for many online individual.

A survey of Sapo, a shoppingmanagement software, revealed that 73 percent of shops said e-commerce isan effective trading channel. The survey carried out in 5,000 stores in Vietnamlast year.

The Dau tu (Investment)Newspaper quoted Alban Villani, an expert in e-commerce in Southeast Asia, saidthat the growth rate of e-commerce in Vietnam developed strongly, placingsecond place in Southeast Asia, following Indonesia.

Food is items consumed most withgrowth rate of 86 percent, followed by the fashion with 51 percent, saidVillani.-VNS/VNA