The General Department of Taxation has asked local tax authorities to review and make lists of retailers selling through livestreaming on platforms such as YouTube, Facebook and Tiktok to carry out risk-based inspections.
Many Vietnamese prefer using messaging apps for their daily activities, including shopping for essential goods, so this is an opportunity for businesses to interact with potential customers via social media platforms and messaging apps, an expert has said.
A report by market research firm NielsenIQ showed that the number of consumers shopping online in Indonesia reached 32 million people in 2021, an increase of up to 88 percent from the previous year.
Vietnam is expected to be the fastest-growing e-commerce market in Southeast Asia by 2026, with e-commerce Gross Merchandise Value (GMV) reaching 56 billion USD by 2026, 4.5 times the estimated value of 2021, according to a report by Facebook and Bain & Company.
Vietnam’s B2C e-commerce revenue rose by 25 percent to 10.08 billion USD in 2019, according to the e-Commerce White Book 2020 released by the Ministry of Industry and Trade (MoIT)’s e-Commerce and Digital Economy Agency (iDEA).
