Online trade promotion activities should be developed due to COVID-19: agency
The Vietnam Trade Promotion Agency has encouraged localities, businesses and trade promotion organisations develop online marketing measures during the novel coronavirus (COVID-19) pandemic, said agency director Vu Ba Phu.
Vietnamese firm participates in a trade fair in Dubai - Illustrative image (Source: VNA)
Hanoi (VNA) - The Vietnam Trade Promotion Agency has encouragedlocalities, businesses and trade promotion organisations develop onlinemarketing measures during the COVID-19 pandemic, saidagency director Vu Ba Phu.
They should promote trade promotion activities on digital platforms, develope-commerce activities and boost the application of information technology fortheir operations.
At the same time, the agency will strongly enhance trade promotion programmesof export products and online trade links between Vietnamese businesses andimport partners.
Phu told the Cong thuong (Industry and Trade) newspaper that his office wouldcoordinate with Vietnam’s trade offices and commercial counsellors abroad toutilise export opportunities and propose suitable trade promotions.
The agency will provide Vietnam trade offices with a list of target markets andgoods with high potential of export compiled by localities and commodityassociations. Then, those offices would provide the market information forimporters and distributors in foreign countries, especially in Cambodia, Laos,Myanmar and Thailand.
Meanwhile, it would cooperate closely with the Vietnam Trade Office in China toresume trade promotion activities at this market after the pandemic ends, hesaid.
Due to the COVID-19 pandemic, Phu said existing difficulties in production andbusiness have brought opportunities for domestic businesses to reorganise andrestructure input material and export markets.
Phu said his agency would cancel or delay 49 projects under the national tradeprogramme this year, including large international fairs and exhibitions onagricultural products, food, seafood, textiles and footwear at home and abroad,and major international trade events in Vietnam and the region./.
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Vietnamese firm participates in a trade fair in Dubai - Illustrative image (Source: VNA) 
