Online shopping grew 10 percentage points last year, but most Vietnamesestill prefer to pay cash, a new survey has found.
The Vietnam e-Commerce and Information Technology Agency, under theMinistry of Industry and Trade, got 900 responses to an Internet poll,which showed the main purchases were electronic devices, clothes,cosmetics and household items, Dan Tri online newspaper reported.
The survey found that 71 percent of shoppers bought items over theInternet in 2014, up 10 percentage points on the previous year, with thenumber of people using social websites for trading up from 45 percentto 53 percent.
But while customers were usingthe Internet to buy items, 64 percent opted to pay cash on delivery,rather than use a debit or credit card.
Concernsamong those polled related to quality, payment methods, branding andpricing -- 81 percent were worried about being cheated because theycould not see and check items before buying.
Many said delivery services were weak and websites were poorly designed.Security was an issue, with potential shoppers worried about personalinformation being leaked to advertisers.
However, 97 percent said they would or continue to use ọnline shopping, up from 88 percent in 2013.
Vietnam is considered a major potential market for online retail,with a young population having growing access to the Internet, with apenetration rate of just 33 percent.
The survey found that eachshopper spent an estimated 145 USD on the Internet, generating revenueof 2.97 billion USD, or 2.12 percent of total retail sales.-VNA
The Vietnam e-Commerce and Information Technology Agency, under theMinistry of Industry and Trade, got 900 responses to an Internet poll,which showed the main purchases were electronic devices, clothes,cosmetics and household items, Dan Tri online newspaper reported.
The survey found that 71 percent of shoppers bought items over theInternet in 2014, up 10 percentage points on the previous year, with thenumber of people using social websites for trading up from 45 percentto 53 percent.
But while customers were usingthe Internet to buy items, 64 percent opted to pay cash on delivery,rather than use a debit or credit card.
Concernsamong those polled related to quality, payment methods, branding andpricing -- 81 percent were worried about being cheated because theycould not see and check items before buying.
Many said delivery services were weak and websites were poorly designed.Security was an issue, with potential shoppers worried about personalinformation being leaked to advertisers.
However, 97 percent said they would or continue to use ọnline shopping, up from 88 percent in 2013.
Vietnam is considered a major potential market for online retail,with a young population having growing access to the Internet, with apenetration rate of just 33 percent.
The survey found that eachshopper spent an estimated 145 USD on the Internet, generating revenueof 2.97 billion USD, or 2.12 percent of total retail sales.-VNA
