Companies interested in organic agriculture should engage in market research and brand building, and not just simply chase trends without having first identified buyers, experts have said.
HCM City (VNA) - Companies interested in organicagriculture should engage in market research and brand building, and not justsimply chase trends without having first identified buyers, experts have said.
Nguyen Thanh Thuy, Director of Xanh Vietnam AgricultureCo. Ltd., said that farmers in Bac Giang province, for example, refused to buyher company’s organic fertiliser unless the firm could find traders who wouldbuy their fruits.
She said the company could not find traders who werewilling to buy at her requested prices.
Nguyen Tan Phap, whose start-up involves growingorganic vegetables in Quang Nam province, noted that the "clean"market has high potential, but the prices are higher than traditionally grownproducts.
In addition, since many customers do notcompletely trust organic products, trust building and brands are especiallycrucial.
Do Ha Nam, former Chairman of the Vietnam PepperAssociation, said that developing organic farm products requires careful marketresearch and demands.
Firms should not just encourage farmers to adoptorganic production methods without making sure that buyers exist. Otherwise,farmers may lose faith in firms, he said.
Nguyen Van Bo of the Vietnam Academy ofAgriculture Science said that organic agricultural goods currently only accountfor a tiny part of Vietnam’s farm produce.
Many firms and households producing organicgoods are small, without proper planning or market research.
Organic agriculture has strict requirements thatfarmers have to follow, and they need help with better infrastructure andmarkets, as organic farming is environmentally friendly and produces cleanproduce, he added.
Nam said that several foreign firms wanted tocooperate with Vietnamese pepper firms, which could help sell Vietnameseorganic pepper to global markets.
Although Vietnam’s organic products such asseafood, honey, coconut, pepper and fruit are considered to have good value,organic farming requires understanding of market demands first, Bo said.-VNA
The total organic farming area in Vietnam expanded from 12,120ha to 76,666ha between 2007 and 2015, faster than the global average pace, said Director of the Vietnam Agricultural Extension Centre Tran Van Khoi.
The rapidly growing demand for organic agricultural produce offers huge potential for businesses to invest in production and develop retail networks, experts said at a recent workshop in Ho Chi Minh City.
After five years of restructuring, the agricultural sector has recorded numerous achievements in improving its production structure and effectiveness, while the strength of each locality has been optimised and many major agricultural products improved their competitiveness in the market.
The Ministry of Agriculture and Rural Development (MARD) will select cooperatives for participation in development of hi-tech agriculture, based on their operation and criteria set by the Government.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
An organic vegetable farm in Hanoi (Source: VNA) 
