Myriad activities honouring the traditional dress of ao dai brought close to 3.5 million visitors, including 480,000 foreigners, to Ho Chi Minh City last month.
At the show featuring 5,000 people wearing ao dai in Ho Chi Minh City in March 2024. (Photo: qdnd.vn)
HCM City (VNA) – Myriad activities honouring the traditionaldress of ao dai brought close to 3.5 million visitors, including 480,000foreigners, to Ho Chi Minh City last month.
According to the municipal Tourism Department, theseactivities generated over 15.97 trillion VND (665.6 million USD) in revenue.
This year, the annual ao dai festival, a signature event ofthe southern metropolis for a decade, featured a mass fashion show of 5,000people wearing the costume, a trade fair, as well as a wide range of online andoffline competitions attracting thousands.
In addition, more than 30,000 ao dai were given awayto women from all walks of life, particularly those with disadvantaged backgrounds.
First launched in 2024, the festival also set a record forbeing the most frequently held annual event honouring and promoting thetraditional dress./.
Over 5,000 people clad in "Ao dai" (Vietnamese traditional gown) joined a parade in Ho Chi Minh City on March 8 as part of the city’s ongoing 10th Ao Dai Festival.
Within the framework of the Ao Dai Festival 2024 in Ho Chi Minh City, a series of events honouring Vietnamese cultural heritage, entitled “Ho Chi Minh City - Heritage - Connection”, was also kicked off recently.
More than 5,000 people, including leaders of Ho Chi Minh City, government departments, and agencies, members of the Women’s Union, ambassadors of the Ao Dai Festival, artists, and residents participated in a mass showcase of ao dai (the Vietnamese traditional long dress), which was a highlight of the 10th Ho Chi Minh City Ao Dai Festival in 2024.
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At the show featuring 5,000 people wearing ao dai in Ho Chi Minh City in March 2024. (Photo: qdnd.vn) 
