French automaker Peugeot held an event at the Vietnam Embassy in France on April 1 to mark the return of its high-end scooters to the Southeast Asian country after 60 years.
Vietnamese Ambassador to France Nguyen Ngoc Son speaks at the Peugeot event (Photo: VNA)
Paris (VNA) – French automakerPeugeot held an event at the Vietnam Embassy in France on April 1 to mark thereturn of its high-end scooters to the Southeast Asian country after 60 years.
At the event, Vietnamese Ambassador toFrance Nguyen Ngoc Son said the comeback reflects the Vietnamese market’sappeal to foreign investors.
Peugeot Scooters’ distribution network inVietnam will benefit local consumers in terms of prices and services, he added.
Eric Mougin, Marketing and Style Director atPeugeot Scooters, said the company has studied the Vietnamese market to come upwith a suitable business strategy.
Peugeot scooters were once very popular inVietnam, while recent technologies have made them cope well with the localweather conditions, he noted.
He said Peugeot sees little competition inthe local market segment of high-end scooters, expressing his belief inpotentials and opportunities Vietnam could offer.
The event also honoured two Frenchnationals – Samuel Felice and Ambroise Prince, who have travelled from Paris toHo Chi Minh City on the Peugeot Django scooter. Their journey spanned 12,000 kmthrough 14 countries.
Samuel Felice and Ambroise Prince (L). (Photo: motosaigon.vn)
The men said they were inspired by ajourney on Peugeot S57 scooters from Sai Gon (now Ho Chi Minh City) to Parismade by two French 60 years ago.
They said the memorable road trip has enabled them to meet interesting people and behold beautiful landscapes.
Their journey on map (Photo: motosaigon.vn)
Peugeot is placing high hope on success in the Vietnamese market for further expansion to neighbouring markets, such asChina, India and Indonesia.-VNA
The French automaker Peugeot announced on April 8 that it is returning to Vietnam with the creation of a distribution network and local production of its model 408 along with a Vietnamese partner, Thaco Group.
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Vietnamese Ambassador to France Nguyen Ngoc Son speaks at the Peugeot event (Photo: VNA) 
Samuel Felice and Ambroise Prince (L). (Photo: motosaigon.vn) 
Their journey on map (Photo: motosaigon.vn) 
