Producers advised to enhance coffee quality, competitiveness
Despite a high export revenue recorded so far this year, the coffee sector is advised to enhance the quality and competitiveness of their products to better conquer the world market.
Coffee harvesting in Tho Son commune, Bu Dang district, Binh Phuoc province (Photo: VNA)
HCM City (VNA) – Despite a high export revenue recordedso far this year, the coffee sector is advised to enhance the quality andcompetitiveness of their products to better conquer the world market.
Statistics from the General Department of Vietnam Customsshowed that in the first 11 months of this year, Vietnam exported 1.36 milliontonnes of coffee for 3.5 billion USD, up 3.4% year on year.
However, the export volume is decreasing in the recent twomonths, mostly due to low inventories.
Vietnam has the sixth largest coffee farming area in theworld but the second biggest output thanks to high yields. However, the supply is dropping although Vietnam is entering a new harvesting season,leading to a hike in prices.
Do Ha Nam, Vice Chairman of the Vietnam Coffee-Cocoa Association (Vicofa), said that thecoffee price will further increase if farmers pay greater attention toenhancing the quality of material coffee. He advised farmers to concentrate onthe harvesting stage and ensure the traceability of their products to meetexport requirements, especially in the European market, the largest market ofVietnamese coffee.
Nam noted that among the 720,000 hectares of coffee across thecountry, only 185,000 hectares have received sustainable production certificatesof different kinds, accounting for only a small part of the total area.
He underlined the need to manage the farming areas and farming area codes toavoid violations in anti-deforestation regulations.
Meanwhile, Nguyen Quang Binh, Editor-in-Chief of the Vietnamcoffee magazine, said that in order to secure stable sale prices, Vietnamesecoffee must meet the requirements of buyers, especially those in Europe wheremany new import regulations have been introduced./.
While Vietnam's coffee industry was on track for another record export year, driven by rising prices due to supply shortages, experts said it's time for the industry to focus on quality to increase added value and export sustainably.
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Coffee harvesting in Tho Son commune, Bu Dang district, Binh Phuoc province (Photo: VNA) 
