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Product quality causes concern for online shoppers

Only 5 percent of online shoppers in Vietnam are highly satisfied with shopping via the Internet, 29 percent satisfied, 62 percent made no comment and 4 percent were unsatisfied, a recent survey revealed.
Only 5 percent of online shoppers in Vietnam are highly satisfied withshopping via the Internet, 29 percent satisfied, 62 percent made nocomment and 4 percent were unsatisfied, a recent survey revealed.

According to a study carried out by the Ministry of Industry andTrade, product quality is the most worrisome factor when shopping onlinewith 77 percent of those surveyed complaining.

Theysaid that in many cases, the products they received were not as good asthe advertised ones they ordered online, according to the survey, whichquestioned thousands of online shoppers from cities nationwide.

Meanwhile, 40 percent of them doubted the reasonability of prices, 38percent were not satisfied with the delivery service and 31 percent wereworried about the confidentiality of their private information whilemaking online transactions.

Aside from the productsthemselves, 29 percent of those surveyed complained about the complexityof the online ordering process, while 20 percent questioned theprofessionalism of websites.

The findings of thesurvey, entitled "Revision of e-commerce development in Vietnam in2013", were made public at an international conference on Vietnam –Japan E-Commerce Co-operation held in Hanoi on October 29.
According to the survey, as many as 36 percent of Vietnam's 90 millionpeople are now accessing the Internet, and 57 percent of this areengaging in online shopping.

The most common onlineproducts are clothes, footwear, cosmetics, high tech devices, householdappliances, air tickets, food, books, cinema tickets, hotel bookings andgames.

The ministry in August established a portalto help consumers identify trust-worthy e-commerce sites as well asprovide a blacklist of sites that have failed to provide good businesspractices.

According to the ministry, the portalupdates the list of trusted e-commerce websites, which must register tooffer e-commerce services and are required to meet standards establishedby the ministry.

It said customers can see if thewebsites are labelled with SafeWeb, a standard system in e-commercetransactions in Vietnam. Meanwhile, the ministry last month published adraft on developing e-commerce from 2014-20.

According to the draft, 350 billion VND (16.6 million USD) from theState budget will be used for building a national e-payment portal,developing an integrated e-commerce payment card and an online transfermanagement system.

The money will also be utilisedto help train enterprises in e-commerce and to enable them toparticipate in trading floors inside and outside the country, buildingonline shopping solutions for small and medium companies, developinge-commerce applications on mobile devices and improving on-line trademarks for Vietnamese products and services.-VNA

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