Regional specialities programme sales of many products for Tet
Many products made under a programme called ‘One Commune One Product’ that facilitates the development of regional specialities will be sold through major retail channels during Tet next month.
A Big C supermarket in Dong Nai province displays goods made under the ‘One Commune One Product’ programme. Such goods will be sold by many retail chains for Tet (Photo: congthương.com.vn)
HCM City (VNS/VNA) - Many products made under a programme called‘One Commune One Product’ that facilitates the development of regionalspecialities will be sold through major retail channels during Tet next month.
Le Kieu Phuong, director of Phuc Thinh Production and Commerce Co. Ltd, saidher company recently got One Commune One Product (OCOP) certification for threeprawn cracker product lines in Ca Mau province.
It was now working on getting the products stocked by large supermarket chainsbefore Lunar New Year aided by the certification, she said.
In Dong Nai province, seven OCOP producers have signed contracts with CentralRetail Vietnam to sell 21 products. Tea and dried fruits and vegetables will besold at two Big C supermarkets in the province, where more and more people arebecoming interested in regional specialties.
Nguyen Thi Bich Van, media director of Central Retail Vietnam, said the twosupermarkets would design their display shelves to ensure OCOP products easilycatch the eye of shoppers. This was a part of the company’s commitment tosupport OCOP products.
MM Mega Market was also selling 56 OCOP confectionery and jam products for Tetat a discount of up to 50 percent to introduce them to more customers.
Do Quoc Huy, marketing director of Saigon Co.op, said the company was helpingdevelop OCOP goods, but their limited output means they could only be soldlocally and not across its retail chains.
The two-year-old OCOP programme has helped a number of localities develop awide variety of agriculture and non-agriculture products, providing steadyincomes to many locals./.
The purchasing power in the domestic market is expected to increase by between 15-20 percent from now until the 2021 Tet (Lunar New Year), with food products seeing the strongest rise, said Tran Duy Dong, Director of the Ministry of Industry and Trade (MoIT)’s Domestic Market Department.
Retailers in HCM City are focusing on stimulating demand for the Lunar New Year (Tet) holiday in February and ensuring that supply is adequate and food safety standards are met.
Confectionery companies are beefing up production and distribution to meet the demand for Tet (Lunar New Year), which falls on February 12 next year, though sales are expected to be somewhat lower this year because of the COVID-19 pandemic.
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A Big C supermarket in Dong Nai province displays goods made under the ‘One Commune One Product’ programme. Such goods will be sold by many retail chains for Tet (Photo: congthương.com.vn) 
