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Retailers yet to take to online shopping

The development of e-commerce has played a vital role in the world market as retail continues to modernise.
The development of e-commerce has played a vital role in the world market as retail continues to modernise.

However,many retailers have not utilised more modern trade methods, like onlineshopping, said Vu Vinh Phu, President of the Hanoi SupermarketAssociation, at a conference in Hanoi promoting internet-based retail.

Phu said e-commerce makes shopping more convenient, and increases production and consumption.

Consumerscan save time and find lower prices online, said Nguyen Ngoc Hung,Director of Di Sieu Thi Joint-Stock Company. However, some businesseshave posted exaggerated advertisements and poor products online,preventing the online market from developing.

Phu urged online retailers to deliver quality products and good customer service to protect the sector's reputation.

Stateagencies should have strict measures for dealing with online tradingviolations, he said. However, just in case, consumers should researchproducts carefully before buying.

However, so far, onlineshopping accounts for only 0.1 to 0.2 percent of the nation's totalretail revenue, far lower than in many other countries, said Nguyen LamThanh, General Secretary of the Vietnam Digital Media Association.

Indeveloped countries, popular companies sell products online, but inVietnam they haven't paid much attention to the new form of shopping,Thanh said. It's important to change how people in Vietnam think aboutonline shopping, he said.

The conference was co-organised by theHanoi Super Market Association, Vietnam Digital Media Association andDien dan Doanh nghiep (Business Forum).-VNA

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