Revenue on top five e-commerce platforms jumps 79%
The e-commerce market of Vietnam was robust in the first quarter of this year with total revenue of the top five platforms, including Shopee, TikTok Shop, Lazada, Tiki and Sendo, reaching more than 71 trillion VND (2.79 billion USD), an increase of 79% over the same period last year, according to a recent report by Metric.
The e-commerce market of Vietnam was robust in the first quarter of this year. (Photo: VNA)
Hanoi (VNS/VNA) - The e-commerce market of Vietnam wasrobust in the first quarter of this year with total revenue of the top fiveplatforms, including Shopee, TikTok Shop, Lazada, Tiki and Sendo, reaching morethan 71 trillion VND (2.79 billion USD), an increase of 79% over the sameperiod last year, according to a recent report by Metric.
The report pointed out that more than 766 million items were soldon these platforms in the first quarter, up 83%. Nearly 511,000 stores hadorders, up 9%. The number of sellers on e-commerce platforms also rose by 9.22%.
Beauty, household and women’s fashion are among top industries interms of revenue and sales volume on e-commerce platforms.
The beauty industry earned a revenue of 11.25 trillion VND,bolstered by promotion programmes compared to offline stores.
Notably, household electrical appliances, phones – tablets andmen’s fashion saw a breakthrough in revenue with a growth rate of more than 146%,and volume by 370%.
“Besides the economic recovery, businesses are increasinglyconfident in the development of the online retail market. E-commerce will be amust if sellers want to reach a huge number of customers,” said Pham Bao Trung,sales director of Metric.
The report pointed out that Hanoi and Ho Chi Minh City took thelead in revenue and volume, accounting for 70%. However, e-commerce is nolonger the playground of sellers in major cities but is spreading tolocalities.
Metric predicted that e-commerce sales would continue to be robustin the second quarter of this year with revenue to reach around 85 trillion VNDwith more than 882 million items to be sold.
Trung said that geo-political developments were affecting thesupply chains, while with expansion of foreign sellers and policy changes ofsome e-commerce platforms would be major challenges to sellers in 2024./.
The rapid development of e-commerce in recent times has posed significant challenges to the tax management in Vietnam. The tax sector is coordinating with relevant ministries and branches to seek suitable solutions to development requirements and practices serving tax management and preventing tax loss.
To increase brand recognition and to access more customers, Vietnamese wood, furniture, and handicraft businesses need to consider and invest systematically in online sales activities, diversifying sales channels in their business strategies, Vice Chairwoman of the Handicraft and Wood Industry Association of Ho Chi Minh City (HAWA) Duong Minh Tue has said.
Vietnam, one of the most potential shoppertainment markets, is expected to become the fastest growing e-commerce market in Southeast Asia, given the increasing presence of multi-national e-commerce platforms here.
The central province of Quang Nam is set to become a hub for the medicinal plant industry, with Ngoc Linh ginseng designated as the core crop, under the Prime Minister's decision issued earlier this year.
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The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
The e-commerce market of Vietnam was robust in the first quarter of this year. (Photo: VNA) 
