Domestic beer consumption has risen by an average of 20 percent per yearsince 2003, reaching 2.7 billion litres last year, said the Ministry ofIndustry and Trade.
The 2004 development plan forthe brewery industry projected beer consumption at 10 million litres peryear in the Mekong Delta province of Bac Lieu, but by 2010, theprovincial consumption had jumped to 40 million litres, while Soc Trangprovince consumed 50 million litres and Can Tho City 70 million litres,noted the head of the ministry's Light Industry Department Phan ChiDung.
To meet rising demand, Vietnam Beer JointVenture, which produces and bottles such popular beer brands asHeineken, Foster and Tiger, has proposed to increase its productioncapacity by 100 million litres to 400 million per year, the ministry hassaid, noting that major domestic brewers Habeco and Sabeco have alsostepped up production.
Beer imports weres also on the rise,with imports of popular brands like Heineken, Lucky, Corona , Budweiserand Bavaria reaching 40 million litres last year.
The increased number of products on the domestic market would giveconsumers more choice but also create intense competition betweendomestic and foreign brewers, Dung said.
The war formarket share would be based on three factors: good products, gooddistribution and effective marketing, said Sabeco Trading Ltd CoDirector Van Thanh Liem. /.
The 2004 development plan forthe brewery industry projected beer consumption at 10 million litres peryear in the Mekong Delta province of Bac Lieu, but by 2010, theprovincial consumption had jumped to 40 million litres, while Soc Trangprovince consumed 50 million litres and Can Tho City 70 million litres,noted the head of the ministry's Light Industry Department Phan ChiDung.
To meet rising demand, Vietnam Beer JointVenture, which produces and bottles such popular beer brands asHeineken, Foster and Tiger, has proposed to increase its productioncapacity by 100 million litres to 400 million per year, the ministry hassaid, noting that major domestic brewers Habeco and Sabeco have alsostepped up production.
Beer imports weres also on the rise,with imports of popular brands like Heineken, Lucky, Corona , Budweiserand Bavaria reaching 40 million litres last year.
The increased number of products on the domestic market would giveconsumers more choice but also create intense competition betweendomestic and foreign brewers, Dung said.
The war formarket share would be based on three factors: good products, gooddistribution and effective marketing, said Sabeco Trading Ltd CoDirector Van Thanh Liem. /.
