The Korea Trade-Investment Promotion Agency (KOTRA) has announced that it is running an event to promote the Republic of Korea (RoK)’s high quality consumer products in Vietnam at the Estella Place shopping mall in Ho Chi Minh City and Shopee e-commerce platform.
The Korea Trade-Investment Promotion Agency (KOTRA) is running an event to promote the Republic of Korea (RoK)’s high quality consumer products in Vietnam (Illustrative photo: VNA)
Hanoi (VNA) - The Korea Trade-Investment Promotion Agency (KOTRA) has announced that it is running an event to promote the Republic of Korea (RoK)’s high quality consumer products in Vietnam at the Estella Place shopping mall in Ho Chi Minh City and Shopee e-commerce platform.
The promotion will last until November 28.
RoK public broadcaster KBS reported that the KOTRA will introduce more than 100 products including cosmetics, foodstuff and household appliances which attracted attention at the largest-ever ‘Korea Sale FESTA 2021’ shopping event held in the RoK earlier this month.
This is the first time that KOTRA has held an on-site event since July, after a wave of COVID-19 outbreaks forced many Vietnamese localities to apply social distancing measures. Major RoK brands operating in the Vietnamese market will take part in the promotion.
Earlier, the agency partnered with Shopee to promote events and hold livestream sales.
Furthermore, KOTRA is planning to run a pop-up store in HCM City’s District 2 until the end of next July./.
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The Korea Trade-Investment Promotion Agency (KOTRA) is running an event to promote the Republic of Korea (RoK)’s high quality consumer products in Vietnam (Illustrative photo: VNA) 
