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Seminar seeks to improve value of Vietnamese coffee

The Buon Ma Thuot Coffee Association held a seminar on April 27 looking back on five editions of the annual Vietnam Amazing Cup which aims to discover and honour specialty coffee manufacturers, roasters and traders, contributing to improving the value of Vietnamese specialty coffee.
Seminar seeks to improve value of Vietnamese coffee ảnh 1Illustrative image (Photo: congthuong.vn)

Dak Lak (VNA) – The Buon Ma Thuot CoffeeAssociation held a seminar on April 27 looking back on five editions of theannual Vietnam Amazing Cup which aims to discover and honour specialty coffee manufacturers,roasters and traders, contributing to improving the value of Vietnamese specialtycoffee.

The competition washeld for the first time at the seventh Buon Ma Thuot coffee festival in 2019.

Over the past five years, the competition has attracted 207participating units, with 339 samples. As a result, 250 samples have met specialtycoffee standards according to the international rating scale.

Speaking at theevent, President of the association Trinh Duc Minh said through the competitions, all coffee-growing regions in Vietnam haveshown their potential to produce specialty coffee. Of them, the CentralHighlands proviꦜnce of Dak Lak has demonstrated its advantages in developing robustacoffee both in terms of quantity and quality.

Seminar seeks to improve value of Vietnamese coffee ảnh 2President of the Buon Ma Thuot Coffee Association Trinh Duc Minh speaks at the event (Photo: VNA)


Participants at theevent discussed coffee varieties that have potential to produce specialtycoffee, as well as solutions to specialty coffee marketing and processing.

Le Trung Hung, chiefrepresentative of InterKom S.p.A in Vietnam,suggested the Vietnamese ministries, agencies and localities come up withmeasures to train farmers in specialty coffee cultivation and processing, andhold promotion activities.

Hea🅠dvised them to trace the origin of coffee, climate and soil conditions, andthe varieties of award-winning coffee for replication; set up and operatecoffee training centres in both material zones and consumption areas at lowprices to encourage those involved in the coffee💝 value chain to improve theirexpertise./.

VNA

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The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
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