One-third of the Vietnamese consumers (34 percent) love shopping athypermarkets, supermarkets, and other modern channels, according to thelatest Future of Grocery Report prepared by Nielsen.
The reportis based on an online survey of more than 30,000 respondents across 60countries in Asia-Pacific, Europe, Latin America, the Middle East, aswell as Africa and North America. The survey was held to examine howmodern and digital shopping channels have been changing the retailmarket scene.
According to the report, 42 percent consumers inthe Philippines have made purchases at supermarkets more often in thepast 12 months.
The report also highlights thegrowing importance of convenience stores as another modern retail formatfor consumers to buy foods and groceries. More than one-fourth of theconsumers in the Philippines shopped for foods and groceries atconvenience stores more often last year. The figures in other regionsare: 22 percent in Vietnam, 21 percent in Thailand, 15 percent inIndonesia, and 14 percent globally.
Kaushal Upadhyay, Nielsen'sexecutive director of client service in Southeast Asia, North Asia, andPacific, said supermarkets and hypermarkets have already been dominantin developed countries and will attract more consumers in developingcountries in Southeast Asia. However, smaller stores have also gained aconsiderable market share, he noted.
He added thatit means producers should understand where and what consumers areshopping. Producers should consider goods distribution based on thecombination of both channels.
In addition, thereport also revealed that online shopping has been an important way forretailers to integrate digital channels with shopping experience. Some28 percent of the Vietnamese consumers shopped online, while the globalfigure for the same was 25 percent.
Products such asbody wash, shampoos, and conditioners were popular items shopped onlineby Vietnamese consumers, according to the survey that was conductedbetween August 13 and September 5 last year.
Vu VinhPhu, Chairman of Hanoi's Supermarket Association, told online newspapervnexpress that smaller stores still have their advantages as customerscan make a quick buy because of their proximity.
Phuremarked that these stores can compete with modern shopping channels byoffering professional services and good quality products at competitiveprices.
Some 80 percent of the time, the future ofthese stores depends on their owners, who must develop their own brandnames and services.
Statistics from the Ministry ofIndustry and Trade shows that by mid-2014, the country had 724supermarkets, 132 commercial centres, more than 400 convenience storesand 1 million small shops. Modern retail channels accounted for 25percent of the market share, much lower than that in other countries inthe region.
The country is expected to have 1,200 to 1,300 supermarkets and 337 commercial centres by 2020.-VNA
The reportis based on an online survey of more than 30,000 respondents across 60countries in Asia-Pacific, Europe, Latin America, the Middle East, aswell as Africa and North America. The survey was held to examine howmodern and digital shopping channels have been changing the retailmarket scene.
According to the report, 42 percent consumers inthe Philippines have made purchases at supermarkets more often in thepast 12 months.
The report also highlights thegrowing importance of convenience stores as another modern retail formatfor consumers to buy foods and groceries. More than one-fourth of theconsumers in the Philippines shopped for foods and groceries atconvenience stores more often last year. The figures in other regionsare: 22 percent in Vietnam, 21 percent in Thailand, 15 percent inIndonesia, and 14 percent globally.
Kaushal Upadhyay, Nielsen'sexecutive director of client service in Southeast Asia, North Asia, andPacific, said supermarkets and hypermarkets have already been dominantin developed countries and will attract more consumers in developingcountries in Southeast Asia. However, smaller stores have also gained aconsiderable market share, he noted.
He added thatit means producers should understand where and what consumers areshopping. Producers should consider goods distribution based on thecombination of both channels.
In addition, thereport also revealed that online shopping has been an important way forretailers to integrate digital channels with shopping experience. Some28 percent of the Vietnamese consumers shopped online, while the globalfigure for the same was 25 percent.
Products such asbody wash, shampoos, and conditioners were popular items shopped onlineby Vietnamese consumers, according to the survey that was conductedbetween August 13 and September 5 last year.
Vu VinhPhu, Chairman of Hanoi's Supermarket Association, told online newspapervnexpress that smaller stores still have their advantages as customerscan make a quick buy because of their proximity.
Phuremarked that these stores can compete with modern shopping channels byoffering professional services and good quality products at competitiveprices.
Some 80 percent of the time, the future ofthese stores depends on their owners, who must develop their own brandnames and services.
Statistics from the Ministry ofIndustry and Trade shows that by mid-2014, the country had 724supermarkets, 132 commercial centres, more than 400 convenience storesand 1 million small shops. Modern retail channels accounted for 25percent of the market share, much lower than that in other countries inthe region.
The country is expected to have 1,200 to 1,300 supermarkets and 337 commercial centres by 2020.-VNA
