The Vietnam Joint Stock Commercial Bank of Industry and Trade(VietinBank) announced on June 18 that it selected Singapore’sInterbrand Pte Ltd to provide consulting services for building anddeploying trade name strategies for the bank.

Accordingly, theSingaporean partner will assess the reality of the Vietinbank tradename; build a trade name strategy to promote the trade name of the bank;design trade name administration models; and organise relevant trainingprogrammes.

The direction and building of the Vietinbank-tradename management system is expected to contribute to standardising tradename promotion activities and trade name administration procedures inline with international standards, thus improving the bank’scompetitiveness and making Vietinbank’s business activities moreeffective.

According to Nguyen Van Thang, Chairman ofVietinbank’s Board of Directors, the building of a trade name strategyis the bank’s key project in 2015.

Jonathan Bernstein, arepresentative from Interbrand, noted his firm will implement thecontract signed with Vietinbank on schedule and ensure high servicequality.

He said he hopes services provided by his company will help Vietinbank improve its prestige in the international market.
Interbrand is the world’s leading brand consultancy group with25 years of experience consulting on trade name building. It hassuccessfully implemented a number of projects in the financial andbanking sectors.-VNA