Farmers’ concerns about consumption of their products have beenaddressed as more supermarkets want to cooperate with them in producingand selling rural products.
It can be said thatfarmer households in specialist fruit and vegetable areas in the CentralHighlands province of Lam Dong and the Mekong Delta province ofTien Giang have never received such good care from supermarkets ascurrently.
According to Duong Thi Quynh Trang,Director for External Relations at the Big C supermarket chain, MekongDelta fruits and Lam Dong vegetables now account for large spaces in BigC supermarkets with an average 1,400 tonnes consumed per month.
Since it started its pilot model of association with producers inmid-2008, Big C has successfully promoted the brands of over 30 localagricultural and food production companies by selling their products inBig C supermarkets and has also exported some lines.
Boosting cooperation for mutual development with local providers is atop priority in Big C’s business policy and the partnership has beenstrengthened by a strategic cooperation programme which will beimplemented from now to 2011 in all 63 cities and provinces nationwide.
After Big C, Saigon Co.op signed long-termconsumption and investment contracts worth a total 20 billion VND withTien Giang and Lam Dong provinces through its system of Co.op Mart andCo.op Food shops.
At present, Saigon Co.op dailyconsumes around 40 tonnes of vegetables and 50 tonnes of fruit, mainlyfrom Lam Dong. The corporation also has an ambition to expandcooperation with many other localities in order to gain prioritysupplies.
With the benefit of its experience as aworld-leading distributor, Metro Cash & Carry has rapidly expandedits purchasing network to all localities in Vietnam and at the sametime supported farmers to produce safe agricultural products underinternational standards. These products, besides being sold inVietnam-based Metro supermarkets, are expected to be sold in Metrochains throughout the world.
The group recentlyhosted a conference of producers in the Mekong Delta province of AnGiang to familiarise them with its supply chain in the domesticmarket. During the process of building this chain, Metro will trainlocal producers in the supply methods of modern trade channels.
Vietnam ’s agricultural products account for up to 90 percent ofthe total volume of farm produce sold in the country’s supermarkets./.
It can be said thatfarmer households in specialist fruit and vegetable areas in the CentralHighlands province of Lam Dong and the Mekong Delta province ofTien Giang have never received such good care from supermarkets ascurrently.
According to Duong Thi Quynh Trang,Director for External Relations at the Big C supermarket chain, MekongDelta fruits and Lam Dong vegetables now account for large spaces in BigC supermarkets with an average 1,400 tonnes consumed per month.
Since it started its pilot model of association with producers inmid-2008, Big C has successfully promoted the brands of over 30 localagricultural and food production companies by selling their products inBig C supermarkets and has also exported some lines.
Boosting cooperation for mutual development with local providers is atop priority in Big C’s business policy and the partnership has beenstrengthened by a strategic cooperation programme which will beimplemented from now to 2011 in all 63 cities and provinces nationwide.
After Big C, Saigon Co.op signed long-termconsumption and investment contracts worth a total 20 billion VND withTien Giang and Lam Dong provinces through its system of Co.op Mart andCo.op Food shops.
At present, Saigon Co.op dailyconsumes around 40 tonnes of vegetables and 50 tonnes of fruit, mainlyfrom Lam Dong. The corporation also has an ambition to expandcooperation with many other localities in order to gain prioritysupplies.
With the benefit of its experience as aworld-leading distributor, Metro Cash & Carry has rapidly expandedits purchasing network to all localities in Vietnam and at the sametime supported farmers to produce safe agricultural products underinternational standards. These products, besides being sold inVietnam-based Metro supermarkets, are expected to be sold in Metrochains throughout the world.
The group recentlyhosted a conference of producers in the Mekong Delta province of AnGiang to familiarise them with its supply chain in the domesticmarket. During the process of building this chain, Metro will trainlocal producers in the supply methods of modern trade channels.
Vietnam ’s agricultural products account for up to 90 percent ofthe total volume of farm produce sold in the country’s supermarkets./.
