Hotels in Bangkok, Pattaya, Phuket and Chiang Mai are likely to experience the most severe short-term impact.

Announcing at the annual major tourism trade fair, known as Thailand Travel Mart Plus or TTM+, TAT Deputy Governor for Marketing Communications Nithee Seeprae noted that the strategy will introduce a wide range of immersive tourism products to encourage longer stays and deeper cultural engagement.

The Tourism Authority of Thailand (TAT) has unveiled 12 travel campaigns, aiming to promote travel across 55 selected provinces, with a target of generating no less than 500 million THB (15 million USD) in tourism revenue.

Last year, Thailand recorded 162 cruise ship calls, carrying 379,036 passengers and 163,331 crew members, generating 1.89 billion THB (56.5 million USD) in revenue, a 6.9% increase from 2023. Leading source markets include Singapore, the UK, Malaysia, the US, and Germany.

The updated forecast reflects a return to pre-COVID-19 levels, comprising 2 trillion THB from international tourists and 1 trillion THB from domestic travellers.

The deadly earthquake in Myanmar caused strong tremors in Bangkok, about 1,000 km south of the epicentre, while several other Thai provinces were also affected.

Thai tourism operators have called on the government to reduce the visa-free length of stay for Chinese tourists from 60 days to 15 days to address concerns over illegal employment.

The Tourism Authority of Thailand (TAT) is revising its target for Asian visitors this year, focusing on potential markets to counter a decline in Chinese arrivals.

The national flag carrier Vietnam Airlines and Vietjet Air have joined 14 other airlines from around the world at the 30th Thai International Travel Fair (TITF), which is being held in Bangkok.

The Tourism Authority of Thailand is boosting safety measures for foreign tourists, particularly efforts to restore confidence among tourists from China following the disappearance of Chinese actor Wang Xing.

The Tourism Authority of Thailand (TAT) has forecast that foreign arrivals will reach 40 million in 2025 following the government’s measures to stimulate the economy and tourism.

Thailand has been named 2025 Destination of the Year by respected travel publication Travel + Leisure, announced the Tourism Authority of Thailand (TAT).

Thailand’s Ministry of Tourism and Sports is aiming to increase subsidy to local tourists in the upcoming stimulus scheme to 50% and would like to change the criteria for online travel agents, mandating them to register in Thailand to avoid losing income to foreign companies.

The Tourism Authority of Thailand (TAT) has unveiled a new initiative to boost tourism by tapping into the rising interest in faith-based travel among younger generations, particularly Gen Y and Gen Z.

The Tourism Authority of Thailand (TAT) has announced strategies to attract 40 million foreign tourists and generate 3.4 trillion THB (113.3 billion USD) in tourism revenue in 2025.

High-quality tours that connect Vietnam and Thailand should be further developed to bring fascinating experience to both domestic and foreign visitors, according to insiders.

The Tourism Authority of Thailand (TAT) is preparing to launch a project that promotes 72 must-do activities in Thailand in early July to stimulate tourism during the low season.

The Tourism Authority of Thailand (TAT) is preparing to promote early morning and evening tourism to stabilise the market, as extreme hot weather has kept people from taking part in outdoor activities.

The Tourism Authority of Thailand (TAT) is offering prizes worth over 500,000 THB (nearly 13,700 USD) for videos with content about Songkran and posting it on TiKTok as part of Songkran 2024 celebrations.

The Tourism Authority of Thailand (TAT) wants to increase tourism in second-tier areas by improving small hotels and promoting electric vehicle (EV) travel, the Bangkok Post reported.