Dong Nai and Vila Nova de Gaia of Portugal signed a memorandum of understanding (MoU) to enhance cooperation in key areas including culture, tourism promotion, economic and trade exchange, urban refurbishment, and heritage preservation.
A Vietnamese tourism promotion event took place in Paris on May 12–13, spotlighting Vietnam’s diverse offerings in eco-friendly and sustainable tourism, heritage and cultural experiences, seaside getaways, and high-end and unique travel products tailored to European preferences.
In the first four months of this year, Vietnam welcomed 7.67 million international visitors, marking a 23.8% increase compared to the same period last year. This growth can be attributed to favorable visa policies and strong tourism promotion efforts.
VNAT Director Nguyen Trung Khanh said that Vietnam identifies Italy as one of the key markets in Europe. Italian tourists are famous for their refined aesthetic taste, deep understanding of culture, art and history and for their passion for discovering original values and sophistication in experiences.
An art programme named 'Colours of Land of Ancestors Tourism - Phu Tho 2025' and a tourism promotion programme themed “Phu Tho – Travel to Love” opened in the northern midland province of Phu Tho on April 3 evening as part of activities of the Hung Kings’ Commemoration Day Festival and the Culture and Tourism Week of Ancestral Land for the Year of the Snake.
Well-prepared, high-quality music videos that explore cultural values can help evoke the pride of people in their cultural heritage and natural landscapes. When embraced by the public, these music products serve as a positive channel for people to better understand and appreciate the beauty of destinations, thereby contributing to attracting tourists, boosting local growth, and promoting Vietnam tourism.
Favorable visa policies, intensified tourism promotion programmes, and prestigious international travel awards have driven a surge in international arrivals to Vietnam in January 2025, reaching nearly 2.1 million, up 18.5% from the previous month and 36.9% year-on-year.
Phu Quoc island city in the southern province of Kien Giang has set a target of serving 7 million tourists in 2025, including 1 million foreigners, according to Chairman of the municipal People’s Committee Tran Minh Khoa.
The northern province of Ninh Binh, home to the ancient capital of Hoa Lu (968-1009), showcased its stunning natural landscapes and people to the Japanese market through a recent tourism promotion conference called “the splendor of the ancient capital” in Tokyo.
The Ministry of Culture, Sports, and Tourism has affirmed its commitment to attracting 17-18 million international visitors to Vietnam in 2024 by ramping up promotional and marketing efforts during the fourth quarter, with a particular focus on the Indian market, known for high-spending tourists.
Vietnam welcomed 1.43 million international visitors in August, marking a 17.7% increase year-on-year, according to the latest report from the General Statistics Office of Vietnam.
Despite facing various challenges, Ho Chi Minh City’s Gross Regional Domestic Product (GRDP) grew 6.46% in the first half of the year, showing signs of recovery.
A tourism promotion programme was held by the Vietnam National Authority of Tourism (VNAT) and the Vietnamese Embassy in France on June 25 as part of the activities to promote Vietnamese tourism in Europe.
Hanoi is stepping up domestic travel stimulation and advertising local destinations in the current off-season period in an effort to reach this year’s target of about 26.5 million tourists, including 5 million international visitors.
The Vietnam National Authority of Tourism (VNAT) is set to coordinate with localities to hold various tourism promotion activities abroad in the next few months in efforts to attract more international visitors to the country.
Gangwon Special Self-Governing Province of the Republic of Korea (RoK) held a tourism promotion programme on April 11 in Hanoi to showcase its strength and attract Vietnamese tourists.
The Hung Kings Temple Festival, one of the country’s largest annual cultural and religious events to commemorate its legendary founders, opened in the northern province of Phu Tho on April 9.
Ho Chi Minh City's tourism industry has recorded positive signs as many international travelers have chosen the metropolis as part of their journeys in early 2024.
