VNAT Director Nguyen Trung Khanh said that Vietnam identifies Italy as one of the key markets in Europe. Italian tourists are famous for their refined aesthetic taste, deep understanding of culture, art and history and for their passion for discovering original values and sophistication in experiences.
A show featuring "ao dai" (traditional Vietnamese dress) is held as part of the Vietnam-Italy tourism promotion programme in Milan on May 6. (Photo: VNA)
Rome (VNA)💟 – A Vietnam-Italy tourism promotion programme was held in Milan on May 6 with the participation of nearly 200 people from agencies, localities and businesses of the two countries.
The event, jointly organised by the Vietnam National Authority of Tourism (VNAT), national flag carrier Vietnam Airlines, Hanoi's Department of Tourism and Saigontourist Group, is part of the Vietnam-Europe tourism promotion programme which includes Switzerland and France.
Speaking at the event, VNAT Director Nguyen Trung Khanh said that Vietnam identifies Italy as one of the key markets in Europe. Italian tourists are famous for their refined aesthetic taste, deep understanding of culture, art and history and for their passion for discovering original values and sophistication in experiences.
Meanwhile, Vietnam, with its diverse tourism ecosystem, heritages recognised by the United Nations Educational, Scientific and Cultural Organisation (UNESCO), majestic nature, rich cuisine and culture can meet Italian tourists’ demand, Khanh said.
According to the official, strengthening aviation connectivity, exchanging business delegations and developing suitable products are key factors to promote tourism between Vietnam and Italy.
In particular, the official launch of the Hanoi - Milan direct flight by Vietnam Airlines from July 1 is an important step that opens up favourable opportunities for direct connection between the two cultures and two potential tourism markets.
Vietnamese Ambassador to Italy Duong Hai Hung ( middle) and Italian delegates at the programme. (Photo: VNA)
Vietnamese Ambassador to Italy Duong Hai Hung said that the Vietnam - Italy tourism promotion programme in 2025 in Milan, following the 2024 tourism roadshow, is a testament to Vietnam's strong commitment to the Italian market and to strengthening two-way tourism relations in a practical and long-term way.
Lombardy region’s Secretary of State Raffaele Cattaneo affirmed that the Lombardy region has been strengthening its relationship with Vietnam from all angles, particularly tourism.
Cattaneo said that he is also very impressed with the recovery of Vietnamese tourism, affirming that Vietnam is a new and attractive destination for Italian tourists.
In 2024, 89,000 Italian tourists visited Vietnam, an increase of 56% compared to 2023. In the first three months of 2025, the number of Italian visitors reached 32,000, or 29% higher than the same period last year.
At the event, participants were informed about Vietnam's tourism policies, unique destinations of the capital city of Hanoi, and products and services offered by Vietnam Airlines and Saigontourist./.
Mauro Alboresi, General Secretary of the Italian Communist Party, emphasised that the victory holds immense significance not only for Vietnam and its people, but also for all nations that fought against imperialism.
Deputy Minister of Justice Mai Luong Khoi expressed his hope that the two ministries will continue effectively implementing the 2016 MoU through specific cooperation activities.
Deputy Minister of Foreign Affairs Le Thi Thu Hang and Italian Undersecretary of State Secretary for Foreign Affairs and International Cooperation Maria Tripodi co-chaired the sixth deputy ministerial-level political consultation in Hanoi on January 17 to discuss bilateral cooperation and explore orientations to bilateral ties in various fields.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
