VNAT Director Nguyen Trung Khanh said that Vietnam identifies Italy as one of the key markets in Europe. Italian tourists are famous for their refined aesthetic taste, deep understanding of culture, art and history and for their passion for discovering original values and sophistication in experiences.
The carefully curated video captures awe-inspiring images, from majestic waterfalls and winding rivers to endless rice paddies and towering mountains, creating a visual story of Vietnam's diverse landscapes. It also features the mysterious beauty of hidden caves, serene sandy dunes, untouched beaches, and lush river regions.
Global searches for Vietnamese accommodation have jumped 15-30% from late November 2024 to January this year compared to 2023. The momentum continued into early February 2025, with searches climbing 30-45%.
Tourism revenue in January is estimated at 5.1 trillion VND, up 17.3% compared to the same period last year, driven by high travel demand from both domestic and international holiday-makers on New Year occasion.
The tourism sector of Hanoi reported total revenue during the 4-day National Day holiday at 2.2 trillion VND (89.4 million USD), just behind Ho Chi Minh City with 3 trillion VND.
A tourism promotion programme was held by the Vietnam National Authority of Tourism (VNAT) and the Vietnamese Embassy in France on June 25 as part of the activities to promote Vietnamese tourism in Europe.
Vietnam ranked 59th among 119 countries and territories in the Travel & Tourism Development Index (TTDI) in 2024, falling from the 52nd position in the previous year.
Vietnam’s human resources for tourism are still insufficient both in number and quality, posing a great challenge for the industry in the context of tough competition and deeper international integration.
The tourism sector needs to take a new approach in its tourism promotion campaigns so as to bring efficiency gains, Deputy Minister of Culture, Sports and Tourism Ho An Phong said on April 10.
The total number of international tourists in 2023 is estimated at 12.5 million, meeting the target of 12.5-13 million international arrivals, it was reported at a workshop on management of the tourism sector in the new situation held by the Vietnam National Authority of Tourism (VNAT) in Hanoi on December 21.
With rich cultural resources, Vietnam has advantages to develop cultural tourism as an important service economic sector, according to Nguyen Trung Khanh, Chairman of Vietnam National Authority of Tourism (VNAT).
The Vietnam National Administration of Tourism (VNAT) on June 22 introduced its account on Viber platform as a new channel for holidaymakers to access official information and recommendations about the country's tourism.
Vietnam welcomed nearly 3.7 million foreign tourists in the first four months of this year, or nearly half of 2023 plan, reported the Ministry of Culture, Sports and Tourism’s Vietnam National Administration of Tourism (VNAT).
A tourism promotion conference was held in Hanoi on April 13 spotlighting enticing activities for tourists on their journeys across the four provinces of Ninh Binh, Thanh Hoa, Nghe An and Ha Tinh.
A Vietnamese delegation headed by Deputy Director General of the Vietnam National Administration of Tourism (VNAT) Ha Van Sieu attended the 57th meeting of the ASEAN National Tourism Organisations (NTO) as part of the ongoing ASEAN Tourism Forum (ATF) 2023 in Indonesia.
Ho Chi Minh City's Department of Tourism held a conference on January 10 to announce its planned activities for 2023 with a focus on quality improvement, product diversification, demand stimulation, and digital technology application.
The domestic tourism sector needs data centres, hosted by the Vietnam National Administration of Tourism (VNAT) to accelerate digital transformation of the industry, said Nguyen Quyet Tam, a member of Vietnam Software & IT Services (VINASA) and CEO of VietISO. This company offers application solutions to tourism, hotel and international events.
Vietnam has welcomed 954,600 foreign visitors so far this year, 10 times higher than the same period last year, according to the General Statistics Office (GSO).
The Vietnam National Administration of Tourism (VNAT) is taking extra efforts to realise the target of welcoming 5 million foreign visitors amidst a decline in the numbers of tourists from China and Russia.
