Extra efforts made to achieve target of welcoming 5 million foreign visitors this year
The Vietnam National Administration of Tourism (VNAT) is taking extra efforts to realise the target of welcoming 5 million foreign visitors amidst a decline in the numbers of tourists from China and Russia.
A group of American tourists visit the ancient town of Hoi An in central Quang Nam province. Illustration. (Photo: VNA)
Hanoi (VNA) – The Vietnam National Administration ofTourism (VNAT) is taking extra efforts to realise the target of welcoming 5million foreign visitors amidst a decline in the numbers of tourists from China and Russia.
The VNAT will further optimise markets which have air routes with Vietnam and those that permitted their citizens to travel abroad and Vietnamese expats to return to the home country after the COVID-19 pandemic was put under control.
Priority will be given to attracting arrivals from theRepublic of Korea, Japan, Western Europe, Australia and ASEAN nations. Greaterattention will also be paid to new markets, such as India, the United States, the MiddleEast, and Russian-speaking countries, including Uzbekistan and Azerbaijan.
The VNAT will cooperate with local authorities, enterprises,airlines and Vietnam Tourism Development Fund (VTDF) to implement a programmecalled “Fully live in Vietnam” through promotional events held in ASEAN, theRoK, Japan, India, Western Europe, Australia and New Zealand.
Vietnam also plans to attend the Japan Association of TravelAgents (JATA) Tourism Expo in September and the World Travel Market (VMT) inLondon in November, according to the VNAT.
The number of international tourist arrivals reached about 413,000 in thefirst half of 2022. The number of foreign visitors has been on the sharp risesince Vietnam reopened its border. The May figure doubled that of April whilethat of June quadrupled that of May.
Most of the foreign travellers came from countries thatenjoy visa exemptions from Vietnam, including the RoK, the UK, France, Germany,Singapore, Malaysia, Thailand and Cambodia./.
The Korea Tourism Organization (KTO) has freshly appointed the rookie boy group BLANK2Y as the honorary ambassador of the Republic of Korea’s tourism in Vietnam this year.
Since the reopening of the direct air route linking Da Nang city with the Republic of Korea (RoK)’s Incheon, the central Vietnamese city has become more popular among Korean stars and Key Opinion Leaders (KoLs).
Singapore welcomed 1.5 million visitors in the first half of 2022, nearly 12 times higher than the same period last year, the Singapore Tourism Board (STB) reported on July 14.
Most of the accommodation and tourism service providers in the ancient Hoi An town of central Quang Nam province are promoting efforts and measures to revive the local tourism industry after the impact of the COVID-19 pandemic, according to head of the city’s department of trade and tourism Le Van Binh.
The Government plans to develop 301 traditional craft villages linked to tourism by 2030, according to a decision approving Vietnam's traditional craft village preservation and development programme for the 2021-2030 period.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
A group of American tourists visit the ancient town of Hoi An in central Quang Nam province. Illustration. (Photo: VNA)
