To attract tourists during the summer 2025 peak season, localities and tourism businesses in Ninh Thuan province have proactively developed a range of appealing and safe travel packages, especially short tours suitable for families and small groups. In the first half of 2025, Ninh Thuan welcomed approximately 2.29 million visitors, up 16.2% year-on-year and reaching 63.6% of the annual plan.
Its goal is to upgrade hospitals in border provinces into specialised healthcare centres to improve access to medical treatment, reduce the need for patients to travel to major cities, and help lower mortality rates.
A Vietnamese costume parade will be held as part of the festival, expected to be the largest-ever of its kind with thousands of participants in traditional costumes of the three regions across Vietnam.
The campaign features over fifty original characters representing the diversity of Thai society in terms of gender, age, beliefs, lifestyles, and cultural backgrounds.
Local authorities have implemented a range of coordinated measures to boost tourism and service sectors, focusing on efforts to draw more visitors, especially international cruise tourists, and diversifying services and tour routes to Bai Tu Long Bay.
Visitors are invited to explore “Hanoi as a destination” through immersive models, miniature landscapes, and cutting-edge technology including VR360 and 3D mapping, recreating hundreds of iconic scenes from the capital city.
Deputy Director of the Vietnam National Authority of Tourism Pham Van Thuy emphasised the RoK as a top tourism market, noting 1.58 million Korean arrivals in Vietnam in the first four months of 2025.
As Hai Phong celebrates the 70th anniversary of its Liberation Day (May 13, 1955 – 2025), the port city marked a new milestone on May 30 with the official launch of a tourism–entertainment–culinary complex at the Cat Ba Central Bay, developed by Sun Group.
Across Vietnam, many localities are accelerating the use of digital tools in tourism promotion. Historical and cultural sites in Hanoi have been digitised and integrated into digital platforms.
The new initiative will create more opportunities and travel options while fostering market competition among airlines in terms of fares and service quality.
Over the past years, Khanh Hoa has developed various forms of high-quality sea and island resort tourism in combination with entertainment, sightseeing, adventure sports, and ocean exploration. Tourism has become an economic spearhead, creating jobs for dozens of thousands of workers while stimulating the development of many other economic sectors.
With ambitions to host 25–30 million international tourists and contribute 36 billion USD to GDP by 2030, Vietnam’s tourism industry is on the cusp of significant growth. Yet experts warn that the current infrastructure lacks the necessary quality, scale, and uniformity to meet development targets, putting Vietnam at a disadvantage compared to regional peers.
The northern province of Bac Giang possesses a rich trove of cultural heritage. In recent years, it has made significant efforts to tap into its historical and cultural assets to boost local tourism.
Ninh Thuan province is gearing up for the 2025 summer peak season with new tourism products, upgraded services, and facility inspections to better serve both domestic and international visitors.
Phu Quoc International Airport in Kien Giang province will undergo a major upgrade to support tourism and socio-economic growth, and to serve the 2027 APEC Economic Leaders' Week.
France is a priority tourism market for Vietnam with nearly 279,000 French travellers coming to Vietnam in 2024, representing a 97% recovery from pre-COVID-19 levels.
The MoU also demonstrates Vietnam Airlines' efforts to expand its partnership in the international market, while affirming its pioneering role in connecting Vietnam with the world, contributing to the sustainable development of Vietnam-Russia relations in the new period.
VNAT Director Nguyen Trung Khanh said that Vietnam identifies Italy as one of the key markets in Europe. Italian tourists are famous for their refined aesthetic taste, deep understanding of culture, art and history and for their passion for discovering original values and sophistication in experiences.
