Hanoi (VNS/VNA) - The Culture, Sports and Tourism Department of Da Nang city will be organising a series promotional programmes to introduce the delights of visiting the area.
The programmes focus particularly on travellers from the Middle East with Emirates, the world’s largest international airline, opening a new air route from Dubai to Da Nang via Bangkok, with four flights per week starting on June 2.
Nguyen Thi Hoai An, the department's vice director, said the Middle East visitor market has much potential, with the city’s tourism industry having eyes on where new growth will come from as it grows.
An said the central city will promote luxury vacation programmes and beach entertainment services for Middle East customers.
She said Da Nang is already ready to host travellers from that market with qualified Halal food services, MICE, golf specials, wedding conventions and a system of luxury resorts.
Announcing its newest flight route in March, Emirates noted that the central city is its third gateway into Vietnam, after Hanoi and HCM City.
It will operate four flights each week to Da Nang on Mondays, Wednesdays, Fridays and Sundays, and will be using a Boeing 777 aircraft on the new route.
The launch of the new Dubai-Da Nang flight could also potentially offer more opportunities for exchanges in investment, and trade, along with bringing in tourists.
Da Nang has been inviting investment from the UAE in development on the city's planned free trade zone and international finance centre, which it will share with HCM City.
The city had meetings with the Dubai International Financial Centre and the Dubai National Air Travel Agency in planning air cargo and logistical services. Tourism and aviation are two major industries contributing to the city’s socio-economic growth, according to the city’s tourism department.
A series of press and FAM trips are s♔cheduled for additional marketing of what the city and region has to offer, will be put in the diary for Dubai, Thailand and the Gulf Co-operation Council (GCC) soon./.
This move is seen as a practical step in Da Nang’s tourism development strategy through 2030, with a vision to 2045, to promote economic growth and improve the local life quality.
The city is also among the world’s 12 standout startup ecosystems featured at StartupBlink’s 2025 online workshop, earning its recognition as one of the planet’s “hottest” startup destinations.
Tasked with developing comprehensive training programmes, the University of Da Nang aims to supply high-quality human resources for the International Financial Centre.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
