Honorary Ambassador of Korea Tourism in Vietnam in 2022 announced
The Korea Tourism Organization (KTO) has freshly appointed the rookie boy group BLANK2Y as the honorary ambassador of the Republic of Korea’s tourism in Vietnam this year.
BLANK2Y at their appointment ceremony (Photo: VNA)
Hanoi (VNA) – The Korea Tourism Organization (KTO)has freshly appointed the rookie boy group BLANK2Y as the honorary ambassadorof the Republic of Korea’s tourism in Vietnam this year.
The multinational boy band debuted under the RoK-based KeystoneEntertainment on May 24 this year, consists of 9 members aged between 18-24 fromthe RoK, China, and Japan. It is active in the RoK and around the world.
With a strong spread of the Korean wave "Hallyu", KTOhopes to promote tourism via the image of the new ambassador, especially to fansof Korean music in Vietnam.
BLANK2Y will assume their role in Vietnam for one year fromJuly 9, 2022 to July 8, 2023. During this time, the group is set to accompanyKTO in many tourism promotion activities through K-pop. A highlight in theirtenure is to perform at the Korean Days in Hanoi, the biggest promotion eventscheduled to take place in Vietnam’s capital in November.
Expressing the band’s honour to assume the post, arepresentative from BLANK2Y said with music, BLANK2Y will make efforts to sharethe beauty of their home country to Vietnamese people, beef up tourism betweenthe two countries, and tighten the Vietnam – RoK friendship.
Lee Jae Hoon, chief representative of KTO in Vietnam, said in Vietnam there is great interest in K-pop as well as the Korean culture. Therefore, in the coming time, together with BLANK2Y, the KTO plans to actively promote tourism through "Hallyu" targeting youngpeople, he added.
Serving the recovery of the RoK’s post-pandemic tourismrecovery, KTO implemented a series of activities in Vietnam inthe first half of this year, such as a programme to welcome visitors back to Korea inassociation with the slogan "Travel to Korea Begins Again", and the MICERoadshow 2022. It is expected to launch a Korean promotion campaign namely"Hi Korea" on the Tiktok platform to rekindle Korean tourisminspiration in Vietnamese youth./.
The Vietnam National Administration of Tourism (VNAT) and the Korea Tourism Organization (KTO) will cooperate to launch campaigns to attract visitors between the two countries.
Vietnamese tourists can experience a trip to the Republic of Korea (RoK) from now to December 6 at the Lotte Center, Hanoi, through a programme hosted by the Korea Tourism Organisation (KTO).
The Vietnam Office of the Korean Tourism Organisation (KTO) has launched a dance contest with the participation of ITZY, a girl group of the Republic of Korea (RoK), on Tiktok video-sharing focused social networking service.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
BLANK2Y at their appointment ceremony (Photo: VNA) 
